Customer Behaviour

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-21
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

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    • Creating a Subscription Business in Any Industry
    • By: John Warrillow
    • Narrated by: Don Hagen
    • Length: 5 hrs and 14 mins
    • Release date: 07-04-22
    • Language: English
    • 5 out of 5 stars 10 ratings
    • The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers....

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    • How to Take Control of the Customer Conversation
    • By: Matthew Dixon, Brent Adamson
    • Narrated by: Matthew Dixon, Brent Adamson
    • Length: 5 hrs and 43 mins
    • Release date: 10-02-22
    • Language: English
    • 4.5 out of 5 stars 45 ratings
    • Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

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    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • By: Joey Coleman
    • Narrated by: Joey Coleman
    • Length: 9 hrs and 28 mins
    • Release date: 03-04-18
    • Language: English
    • 4.5 out of 5 stars 82 ratings
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

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    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • By: Wayne McCulloch
    • Narrated by: Nick Hardcastle
    • Length: 8 hrs and 6 mins
    • Release date: 06-12-21
    • Language: English
    • 5 out of 5 stars 4 ratings
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

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    • Conquering the New Battleground for Customer Loyalty
    • By: Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
    • Length: 6 hrs and 37 mins
    • Release date: 03-03-20
    • Language: English
    • 4 out of 5 stars 15 ratings
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

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    • Actionable CX Strategies to Better Understand, Attract, and Retain Customers
    • By: Debbie Levitt
    • Narrated by: Debbie Levitt
    • Length: 16 hrs and 35 mins
    • Release date: 15-02-23
    • Language: English
    • 5 out of 5 stars 4 ratings
    • Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....

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    • The First Step on the Journey to Customer Centricity
    • By: Peter Fader, Bruce Hardie, Michael Ross
    • Narrated by: Walter Dixon
    • Length: 4 hrs and 42 mins
    • Release date: 14-03-23
    • Language: English
    • Not rated yet
    • In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....

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    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • By: Robbie Kellman Baxter
    • Narrated by: Tom Pile
    • Length: 8 hrs and 12 mins
    • Release date: 19-04-16
    • Language: English
    • 4 out of 5 stars 170 ratings
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Regular price: £14.99 or 1 Credit

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    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 20-09-22
    • Language: English
    • 4.5 out of 5 stars 15 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

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    • By: Gary Vaynerchuk
    • Narrated by: Gary Vaynerchuk
    • Length: 5 hrs and 41 mins
    • Release date: 28-06-11
    • Language: English
    • 4.5 out of 5 stars 401 ratings
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

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    • The Future Is Immersive
    • By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated by: Graham Rowat
    • Length: 5 hrs and 40 mins
    • Release date: 19-12-23
    • Language: English
    • 5 out of 5 stars 1 rating
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

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    • The Story of Innovation and Customer Choice
    • By: Clayton M. Christensen, Taddy Hall
    • Narrated by: John Pruden
    • Length: 7 hrs and 25 mins
    • Release date: 04-10-16
    • Language: English
    • 4.5 out of 5 stars 162 ratings
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

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    • How Successful Organizations Listen to Customers and Create New Products Continuously
    • By: Jeff Gothelf, Josh Seiden
    • Narrated by: Graham Rowat
    • Length: 6 hrs and 19 mins
    • Release date: 10-12-19
    • Language: English
    • 4.5 out of 5 stars 21 ratings
    • We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....

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    • How to Create Relevant and Memorable Experiences at Every Touchpoint
    • By: Nicholas J. Webb
    • Narrated by: James Foster
    • Length: 7 hrs and 1 min
    • Release date: 27-12-15
    • Language: English
    • 4.5 out of 5 stars 16 ratings
    • What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....

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    • 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
    • By: Joseph A. Michelli
    • Narrated by: Joseph A. Michelli, Tom Parks
    • Length: 8 hrs and 12 mins
    • Release date: 16-12-14
    • Language: English
    • 4.5 out of 5 stars 22 ratings
    • The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company....

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    • Quick and Easy Techniques That Get Great Results, Third Edition
    • By: Renee Evenson
    • Narrated by: Sandra Burr
    • Length: 6 hrs and 40 mins
    • Release date: 12-12-17
    • Language: English
    • 3.5 out of 5 stars 4 ratings
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

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    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 29-12-20
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

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