Showing results by author "Richard Leyland" in All Categories
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Marketing Hell
- By: Richard Leyland
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A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this." Made by marketers for marketers, Marketing Hell uses interviews and discussions with marketing leaders to explore our most spectacular foul ups. We take pleasure in our failures and pick through the rubble to extract one or two lessons that might rescue a sense of professional pride and ensure that listeners make entirely different mistakes in their own campaigns. It could...
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