Marketing Hell

By: Richard Leyland
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  • Summary

  • A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this." Made by marketers for marketers, Marketing Hell uses interviews and discussions with marketing leaders to explore our most spectacular foul ups. We take pleasure in our failures and pick through the rubble to extract one or two lessons that might rescue a sense of professional pride and ensure that listeners make entirely different mistakes in their own campaigns. It could be an abysmal rebrand, a PR disaster or a campaign that funnelled marketing funds directly down the drain. We uncover personal, ego-free perspectives on how a marketing campaign was planned and how it ultimately fell apart. Our guests are senior, skilled marketers drawn from both agency and client side. Chief Marketing Officers, founders, digital leads and brand experts, all share their personal Marketing Hell. They hoped one day to laugh about it. Now is the time.
    Copyright 2021 Richard Leyland
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Marketing Economics
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Episodes
  • What is this 'YouTube' you speak of?

    What is this 'YouTube' you speak of?
    May 3 2021
    This episode features James Mulvany, the entrepreneur and marketer behind Radio.co, Podcast.co and MatchMaker.fm. James' Marketing Hell takes in the fresh, warm database he was too afraid to use, the many catastrophes of online broadcast, and the time he presented a keynote on YouTube advertising to a group of local dignitaries that were far from convinced... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Colleague gets stuck in the toilet: https://www.youtube.com/watch?v=gQqNaWzXu68 (https://www.youtube.com/watch?v=gQqNaWzXu68) James on LinkedIn: https://www.linkedin.com/in/jamesmulvany/ https://www.matchmaker.fm/ https://radio.co/ https://www.podcast.co/
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    35 mins
  • Little old ladies don't use a CRM

    Little old ladies don't use a CRM
    Apr 26 2021
    This episode features Russ Powell, Managing Director of Sharper B2B and a former marketer at some of the biggest names in tech, including Microsoft, Fujitsu and Dell. Russ shares his own personal marketing hell, including how a typo sent his hard-won leads to a little old lady in East London and the time he fell asleep in front of Microsoft's Satya Nadella... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Russ's Agency: https://www.sharperb2b.com Russ on LinkedIn: https://www.linkedin.com/in/russ-a-r-powell/
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    31 mins
  • When rude placeholder text goes out

    When rude placeholder text goes out
    Mar 7 2021
    This episode features Joe Glover, founder of The Marketing Meetup. Joe opens up about the time his cheeky placeholder text for event 'no shows' accidentally went out, and at the worst possible time. He explains what went wrong, its emotional impact and his need to respond authentically, continuing the openness on which he's built the Marketing Meetup community. Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links The Marketing Meetup: https://themarketingmeetup.com/ Joe's Twitter: https://twitter.com/josepheglover
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    36 mins

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