Showing results by author "Jonah" in All Categories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

A work of the utmost importance--as authoritative as it is explosive--Hitler's Willing Executioners will fundamentally change our perception of the Holocaust and of Germany in the Nazi period. Goldhagen reaches conclusions that are both uncompromising and savage, rejecting as inadequate the conventional historical explanations for how an entire country could allow the Holocaust to happen, and gives the first detailed, broad-ranging account of the actual killers of the Jews.

Being Jewish with Jonah Platt is a weekly podcast that illuminates the full, beautiful, often unexplored spectrum of Jewish identity, by exploring the personal journeys of both Jews and non-Jewish allies alike. Each week, actor/artist/advocate Jonah Platt will interview a celebrity figure from any number of fields—Art, Sports, Entertainment, Politics, Food, Music, Business, you name it—allowing the esteemed guest a safe space to dig deep into their own individual connection to the question, “What does it mean to be Jewish TO YOU?” Both the show’s audience and the established audience...

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.

Sound interesting? The author thinks so too! Listen to Keto Vegan and learn about a vegan keto lifestyle guide to feel healthy and weight loss through a low-carb plant-based diet meal prep.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

The keto diet has been ascending in notoriety, and all things considered, it is basic and yields huge outcomes. You can learn to prepare delicious and nutritious meals, snacks, and desserts to keep you fit and healthy. Regardless of whether you need to lose fat, improve vitality, upgrade brain well-being, improve your glucose levels, or increase your general wellness, the keto diet is the one you might be searching for.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer's A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives.

Awestruck serves as a guide to help you tap into the powerful, life-changing benefits of awe. Beginning with a comprehensive explanation of the emotion, Jonah Paquette introduces us to the power of awe and how it can help alleviate struggles in our modern life, including stress, social isolation, and time pressure. Continuing with over 60 practices, this book provides an accessible and tangible path to bring more wonder into your everyday life.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

Antisemitism never went away, but since the turn of the century it has multiplied beyond what anyone would have predicted. In The Devil That Never Dies, Daniel Jonah Goldhagen reveals the unprecedented, global form of this age-old hatred; its strategic use by states; its powerful appeal to individuals and groups; and how technology has fueled the flames that had been smoldering prior to the millennium.

The 45 Things I Have Learnt About Life takes the listener on a journey of reflection and self-discovery. As the title implies, the author outlines 45 lessons learned and draws on examples from her personal life to drive the point home. There is no shortage of salient Bible verses we can rely on when faced with the storms life throws at us. The Krio (African) adages in this book will keep the listener thinking as these lessons are universally accepted among all cultures and cut across time.

Unlock the doors to prosperity and financial freedom with Positive Affirmations for Success and Wealth. This audiobook is more than just a collection of affirmations; it’s a powerful guide to help you harness the energy of abundance and success through hypnosis and guided meditation. Every minute is crafted to bring you closer to a mindset that not only attracts wealth but embraces it wholeheartedly, helping you release any blocks and step into the life you desire.

Diabetes is a growing health concern worldwide, and in the US alone, about 1.5 million new cases are diagnosed each year. Of those cases, almost 95 percent are diagnosed with Type 2 diabetes. While the prevalence of Type 2 diabetes is a concern, there is some good news: both Type 2 diabetes and prediabetes - an early warning sign that Type 2 diabetes could be round the corner - are possible to reverse.

Written by a linguist, ex-fundamentalist graduate of Liberty University, this book goes straight to the evidence and presents a concise case-by-case analysis of the most salient problems in the Christian Scriptures. With insightful commentary concerning frequent rebuttals used by apologists, it makes a solid case against evangelical claims to inerrancy.

H.E.A.R.ing God’s Word equips believers to engage Scripture daily through the H.E.A.R. method, fostering understanding, application, and a closer walk with God.