Showing titles in Computers & Technology

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

Longlisted for the Audiobook Download of the Year, 2007.
How much should you pay for a return trip to the moon? How are Winnie the Pooh and the artificial heart related? Did teenagers exist before 1950? If not, who invented them? James May's 20th Century answers all these questions and more.

Cutting through the noise of AI evangelists and AI doom-mongers, Wharton professor Ethan Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world. In Co-Intelligence, he urges us to engage with AI as co-worker, co-teacher and coach.

On the morning of 28 January 1986, just seventy-three seconds into flight, the space shuttle Challenger broke apart over the Atlantic Ocean, killing all seven people on board. Millions around the world witnessed the tragic deaths of the crew, which included schoolteacher Christa McAuliffe. Like the assassination of JFK, the Challenger disaster is a defining moment in twentieth century history – one that forever changed the way America thought of itself and its optimistic view of the future. Yet the full story of what happened – and why – has never been told.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Digital Wellbeing is a transformative guide that offers leaders, business professionals, educators, and lifelong learners a path to thrive in the digital age. Krause provides innovative strategies to enhance mindfulness, creativity, and wellbeing in a world enriched by technology. This book empowers listeners to leverage digital tools to create meaningful, positive connections and improve their overall quality of life.

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Before smartphones, back even before the Internet and personal computer, a misfit group of technophiles, blind teenagers, hippies, and outlaws figured out how to hack the world’s largest machine: the telephone system. Starting with Alexander Graham Bell’s revolutionary "harmonic telegraph", by the middle of the 20th century the phone system had grown into something extraordinary, a web of cutting-edge switching machines and human operators that linked together millions of people like never before. But the network had a billion-dollar flaw, and once people discovered it, things would never be the same.

In The Tech Coup, Marietje Schaake explains how technology companies crept into nearly every corner of our lives and our governments. She takes us beyond the headlines to high-stakes meetings with human rights defenders, business leaders, computer scientists, and politicians to show how technologies have gone from being heralded as utopian to undermining the pillars of our democracies.

No one noticed when capitalism died. Perhaps we were too distracted by the implosion of global finance, or the rise of populism, or the demise of the planet - or all of those cute cats on Instagram. But gradually, quietly, a yet more exploitative new system has taken hold: techno-feudalism. Crafted in the form of a letter to his late father, who first taught him about the power of new technologies to shape human history, Yanis Varoufakis explains how Big Tech has effected an invisible but fundamental transformation in all our lives.

From the Sunday Times top ten best-selling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. "It's about the terror, isn't it?" "The terror of what?" I said. "The terror of being found out." For the past three years, Jon Ronson has travelled the world, meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made jokes on social media that came out badly or made mistakes at work.

Are you overwhelmed by Artificial Intelligence and Natural Language Processing? Want to leverage the power of ChatGPT but don’t know where to start? You're not alone. Many beginners feel alienated by the jargon and technicalities. But what if mastering ChatGPT could be a simple, rewarding journey, achievable in just 7 days? This beginner-friendly guide is your ticket to conquering ChatGPT fears and harnessing AI's potential. Designed with simplicity, this book breaks down complex topics into easy-to-understand pieces, ensuring a smooth learning experience.

As we stand on the cusp of a new political reality, the contours of personal freedom and autonomy are becoming increasingly well-defined. The future holds the possibility of an existence where the barriers to living life on one’s own terms are ever-diminishing, where the power of voluntarily connected individuals challenges and reshapes the statist quo. Even though the journey toward this new reality is fraught with trade-offs and challenges, it has the potential for unprecedented freedom and philosophical fulfillment.

Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk’s unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social, and financial fallout. This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?

In Fifty Things That Made the Modern Economy, the revolutionary, acclaimed book, radio series and podcast, best-selling economist Tim Harford introduced us to a selection of 50 radical inventions that changed the world. Along the way he entertained us with a myriad of great stories and revealed some of the most surprising landmarks in our history.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.