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The YouTube Formula

How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

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The YouTube Formula

By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
Narrated by: Derral Eves, Tom Parks
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About this listen

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches listeners how to launch a channel, create life-changing content, drive rapid view and subscriber growth, build a brand and increase engagement, improve searchability, and monetize your content and audience.

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

©2021 John Wiley & Sons, Inc. (P)2022 Ascent Audio
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What listeners say about The YouTube Formula

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What a book

Amazing book would defo recommend and read again 1mill soon! Watch me do it guys!

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    4 out of 5 stars

A rating of 4.6 Stars is spot on

I read a few reviews then decided to make up my own mind. I knew Derral Eves so I was a bit disappointed it was not him narrating - except at the end. However, Tom Parks is OK. Some people complained that the text keeps driving you to Derral's site but honestly I feel I got much more than my two-coffees worth of cost out of this book - Derral genuinely wants to help and his ideas are very good and make sense. All you have to do is to action them - that's the hard bit. If I wanted a bit more it would be an analysis of the kinds of videos that are made - from talking head to documentaries, and an acknowledgement that the amount of effort varies widely in making different genres - drama and structured documentary being way more expensive and time consuming to make than the talking head live and interview streams. Yet of course Google treats them all the same, educational or not, a labour of love or not, all that matters is popularity. It means that many types of film making are just not sustainable on YouTube - which is a failing of YT I think - there could perhaps be weighted revenue in favour of quality crafted production - however, this is never discussed and it is assumed that the people's choice is the final measure of quality. It is perhaps the most important but many of the greatest works in history would never have been made if that were generally true. It's a good book though and well worth the money - you're not in the game if you won't shell out 7.99 for your future.

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A must for any YouTuber!

No matter if you're just starting or you've already had some success you should get this book!

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    4 out of 5 stars

A bit too good marketing for the author

Lots of good stuff in the book to really turn the channel work into a business. The materials on the website that he quotes multiple times are unfortunately not free, I need to pay to have access to them so it is disappointing, I didn’t buy them. The author positions himself and his work in the most positive light, to me he has been using Mr Beast partnership perhaps to boost the marketing for Mr Beast and himself. Very good book for a hardcore entrepreneurs with the mission to make money through YouTube. I am more casual about that, happy with my full time job. Book was insightful and helpful to me to. Just cringed on those stories with “how amazing I am and how my clients thrive because of me” messaging.

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Really informative!

A great book that you can whizz through. You can pick up and implement some fantastic tips for growing your YouTube channel.

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Insightful

Really good book with great tips to follow. I’ll try to implement these strategies and hopefully can grow my channel over time.

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Brilliant! Strategic! And a Christian🤩

Derral, I am most encouraged because you have done this from a place of faith! I have set up a YouTube channel for the kids and I after the Holy Spirit asked me to use the medium to teach people about what we do to achieve long natural hair - Ruphi Curl Chronicles. I did this 2 mornings into reading your book. I had had the book in my library for a few weeks after Myron Golden recommended it. Your book has been golden and has guided me tremendously. I am not the best with technology but hopefully I have garnered enough to keep planting and wait for the Lord to bring the increase. Thank you for doing what you do. God bless you and keep you.

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The audio book was a lazy publishing attempt.

I would give it 0 stars but the actual book had some actual things YOU CAN DO. This is basically just word for word of the actual book, not edited whatsoever. If you do not own the actual book you can't see the graphs and makes it difficult to access the links.


Memorable mention : Nice touch on having it narrated by Wojack voice. It literally felt like a Wojack video, but instead of crypto it was YouTube.

Too many pointless stories that probably do not fit with most people.

I enjoyed the actual book, but I TOTALLY REGRET getting the audiobook.

And can you stop pushing your products every 5 minutes throughout the book? Damn.

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Full of Waffle!!!

This book is a huge disappointment. It is full of waffle and repetitive stories about how good the author is - think lengthy sales email. in fact at least the half the book is full of these stories and the history of YouTube.

The Audiobook is useless as you cannot see the graphs and charts that they refer to, nor is the companion workbook available on the website despite being directed to it. There is a lot of reference to his paid courses.

There is some great information in the book, but there is a lot of chaff to wade through to get get these grains of information.

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    3 out of 5 stars
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Me Beast this, popping unicorn that

The book felt bloated up. With lots of references to either „I know mr Beast“ or the viral video of the pooping unicorn from 10 years or so ago. Less stories and more info on the different varieties of YouTube channels would have been much better. Not everybody wants to become an influencer, what about faceless channels etc. all in all it’s ok to read but a bit boring and lengthy. I wouldn’t buy it again.

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2 people found this helpful