Showing titles in Marketing

In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.

Ready to transform your online store into a profit powerhouse? E-Commerce Marketing is your ultimate guide to starting an ecommerce business that thrives. This isn’t just another ecommerce book—it’s your playbook for mastering the art of digital marketing. Learn how to get traffic that buys to your website and turn visitors into loyal customers with proven strategies straight from the experts.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Before you build a house, you must put in a solid foundation. Mark Simpson famously wrote, “Never build your house on somebody else’s land” in his debut best seller, which still serves as a great lesson for short-term rental hosts worldwide.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

Welcome to the Law Firm Marketing Secrets Podcast! This podcast is all about law firm marketing (obviously…), and how to increase your personal income, improve your work life balance and create the law firm you always dreamed of having. Enjoy! - Santiago Alvarez P.S. Be sure to subscribe to our YouTube channel - https://www.youtube.com/@santialvarezadhoc

Recruiting and team building secrets from top income earners. Hang out with network marketing leaders on MLM Nation and get the latest social media, offline recruiting, duplication and leadership strategies to grow your network marketing and direct selling business. Hosted by Simon Chan These leaders come from different backgrounds and MLM companies but they all share how they got started, aha moments, how they recovered from their toughest times, favorite books, morning routines, time management tricks, consistency hacks and the first thing they’d do if they had to start all over again with...

This may surprise you, but there is a way to find an endless stream of new health-care or wellness clients, without being pushy, inauthentic or “salesy"! Forging his own path, Will designed a new way to market to his community and grew his business from zero to fully booked in less than a year - without spending 20 hours a week on social media, without "hard sells" and without begging for referrals! He shows you how to do the same, giving you the tools you need to create an amazing experience for your clients, and take home incredible profits.

Gartner’s CIO Mind podcast inspires new thinking about the important issues that enterprises will face today and tomorrow. Join our experts, who will share groundbreaking insights and practical advice on the topics that are top of mind for CIOs everywhere.

How do you create, launch and market a successful Multi Million Dollar app business? From Uber to Snapchat, discover the app marketing secrets of how today’s fastest growing apps reach explosive growth and how YOU can copy the exact same strategies for yourself. The App Marketing Secrets Podcast uncovers how you can use the same strategies that today’s fastest growing apps use to create your own Million Dollar or even Billion Dollar app business. Discover why the TOP apps on the market turn to Sean Casto and his agency PreApps.com, to 10X their app downloads and maximize sales.

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

Unlock the secrets of Instagram success with "Tips for Instagram Marketing," a comprehensive guide designed to transform your social media strategy. Perfect for both novices and seasoned marketers, this business marketing book offers actionable insights and proven techniques to elevate your brand on one of the world’s most popular platforms. Dive into a wealth of knowledge that spans from setting up a compelling business profile to mastering the art of high-quality content creation.

Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.

Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.