This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolving business needs.

Here's what you'll learn in this episode:

• The three key pillars for building an effective content team from scratch.

• How to decide between hiring in-house and working with agencies.

• Tips for scaling your content team as your business grows.

• The role of mentorship in developing junior content professionals into subject matter experts.

• How to integrate AI tools into your content workflow effectively.

• Strategies for prioritizing content projects across multiple products and personas.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH JOHN:

🔔 LinkedIn: ​linkedin.com/in/johnphabib

🌐 Website: diligent.com

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.

Here's what you'll learn in this episode:

• Why breaking down silos is critical for marketing success.

• How to build strong cross-departmental relationships in a remote work environment.

• Tips for working effectively with subject matter experts.

• How A-LIGN transformed their annual report into a company-wide initiative.

• The impact of ungating content on brand awareness and engagement.

• Practical strategies for demonstrating content ROI to executive teams.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH ELIZABETH:

🔔 LinkedIn: ​linkedin.com/in/elizabethstrickert

🌐 Website: a-lign.com

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.

Here's what you'll learn in this episode:

• Why differentiation is critical in a world of AI-generated content.
• How to identify and showcase what makes your company truly unique.
• The role of educational content in building trust and authority in niche markets.
• The role of customer stories and subject matter experts in creating content that stands out.
• Practical tips for building strong relationships with internal experts to fuel your content
• strategy.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

LinkedIn http://linkedin.com/in/nielsvanmelick

Website http://leadwave.io

CONNECT WITH MATTHEW:

LinkedIn http://linkedin.com/in/matthewtgrant

Website http://leanix.net