Showing results for "But" in Marketing & Sales

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical!

Whether you’re a legal professional, a LinkedIn enthusiast, or just someone who loves a good story, tune in to But Is It Legal? and join Simon Marshall as he uncovers the stories, tips and tricks of the legal influencers who are transforming the UK legal sector. 🎧

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Dropshipping has never been more alive (and, quite frankly, it will never die). It might change, but this chain will never cease to exist. Coming from different successful dropshipping business, I will teach you everything I know on: What dropshipping is, how it works, how to make a profitable shop, what platforms to use, and product choice.

Dive into the heart of real estate dynamics with our latest podcast episode! Join us as we unravel the complexities of changing brokers and delve into why trust remains a critical issue in this industry. From navigating shifting allegiances to understanding the nuances of brokerage changes, our panel of experts offers invaluable insights and practical advice. Whether you're a seasoned professional or a curious observer, this discussion promises to shed light on what truly drives trust—or lack thereof—in real estate. This Tampa based Podcast is to help build that trust with our clients, ...

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.Music by Sergio Prosvirini From Pixabay

Envie de créer le bon contenu pour ton business en ligne ? Envie de trouver la bonne stratégie Instagram pour avoir de bons résultats avec ton contenu ? Envie de dire adieu à ton compte Instagram qui stagne pour développer une communauté ? Bienvenue dans le podcast de la But First Academy. Le podcast qui va transformer ta vision du contenu, des stratégies de marketing, mais surtout de l'inbound marketing. Tu retrouveras au minimum deux épisodes par semaine pour t'aider à passer à l'action. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus ...

This book connects the dots between how to sell and how people want to be sold to. As the title implies, this book is not strictly focused on selling in the traditional sense. Rather, it focuses on the science behind why people buy.

We go beyond traditional business discussions to explore the bigger impact of businesses and their role in shaping a positive future. We're here to inspire businesses to grow sustainably, ethically, and with purpose. Join us as we dive into the world of businesses that are striving for more than just profits. Each episode features conversations with experts, entrepreneurs, and change-makers who are making a difference. Discover practical strategies for aligning growth with sustainability and ethics. Learn from inspiring stories from businesses that have successfully integrated purpose into ...

Two professional black women discussing business-related current events through a marketing lens. The opinions and expertise of female black professionals are often not heard or undervalued, but not in this podcast. Alexis and Sanarr are seasoned marketing experts who will unpack how current cultural issues impact everyday life. Join their conversation every other Thursday. Each episode will make you laugh and make you question your life choices, as they discuss how businesses operate, what matters to consumers, and how everyone can get their sh** together.

Two guys with a hella lotta emotional baggage wrought by working in media in the Caribbean. One an Art Director scarred by too many late nights, the other a well known radio personality who's slightly screwey. "It's a podcast about admen." "What's that?" "It's a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. BUT THAT'S NOT IMPORTANT RIGHT NOW!"

The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success.

When it comes to buying apps, software, and other digital products, there are a gazillion options for consumers today. At any given time, there are tens of thousands of startups vying for consumer attention. And most of them fail within the first four years. To compete, you need users. And you don’t just need them to download or buy your product; you need them to love it.

Looking for a relatable health and wellness podcast that feels like you're facetiming your bestie and having an honest convo about all things faith, fitness, relationships, mental health and navigating your twenties? Grab your oat milk latte and take a hot girl walk with Callie Gualy (formerly Callie Jardine) your new healthy but human bestie. In her podcast, Callie shares relatable moments and struggles, showing you that you don't have to live a perfectly aesthetic Pinterest life to still be the best version of you that God designed you to be.

Millennials Are Not Aliens provides insight into the millennial generation. You'll learn everything about how millennials habits have reshaped the business and social landscape. Baby boomers and gen Xers tend to mimic many of the consumption behaviors of millennials, but they do not embody their content creation behaviors. Content drives most purchasing decisions today, and the ability to create content about your products, services and your organization is at the heart of what is driving growth today.

Join your host, small business owner and entrepreneur Kalina Stormer, as she covers small but mighty shifts we can make to both our mindset and our marketing to grow our businesses to new heights.You can find show notes, blog posts, and more inspiration at www.kalinastormer.com, as well as connect with Kalina on Instagram at @kalinastormer.

Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.