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Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior.
Andrea is the author of 3 books and an ongoing contributor to multiple major publications including Harvard Business Review, Entrepreneur Magazine, INC Magazine, and Rotman Business Magazine (University of Toronto). She is also a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for their Tippie College of Business Entrepreneurial Programs.
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