The Small But Mighty Marketing Podcast

By: Josh Becerra & Shinhee Son
  • Summary

  • Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.

    © 2024 The Small But Mighty Marketing Podcast
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Episodes
  • Is Your Digital Marketing Agency Keeping You in the Dark? - Small But Mighty Marketing Podcast Ep 7
    Nov 13 2024

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    Is your agency keeping you in the dark?

    Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.

    In this episode, we cover:

    - Why transparency matters in agency-client relationships
    - How not having access to your data can slow you down
    - Easy ways to improve accountability and communication
    - Warning signs to look for with your agency partner

    Check it out to make sure your agency is on your side.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    30 mins
  • Why Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6
    Oct 30 2024

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    Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.

    We cover:

    • Why agency-client relationships often fail
    • Common mistakes that lead to misunderstandings
    • How to improve communication and trust
    • Simple steps to build stronger partnerships


    🎧 Tune in to learn how to keep your data under control!
    Find other ways to listen to the podcast.
    https://augurian.com/small-but-mighty-marketing-podcast/


    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    42 mins
  • Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
    Sep 18 2024

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    Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update.

    We discuss:

    Why analytics often fail during migrations
    Common mistakes marketers make with tracking
    How to get alignment on your KPIs with leadership
    The steps to building a reliable source of truth

    🎧 Tune in to learn how to keep your data under control!

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    Show More Show Less
    45 mins

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