In this episode of Your Business Your Next Level, I sit down with Aaron Christy, founder of Indy Roof & Restoration, one of Indiana’s largest residential roofing companies. Aaron shares his journey from a background in sales and marketing to growing a multimillion-dollar roofing business in just a few years. We dive into the power of consistency in business growth, leveraging digital marketing to generate leads, and the importance of customer service in creating a lasting reputation. Aaron also discusses the challenges of working with insurance companies and how homeowners can advocate for fair claims. This episode is packed with practical business insights, leadership lessons, and marketing strategies that entrepreneurs across industries can apply.

Key Takeaways:

Consistency is Key to Growth: Aaron attributes much of his business success to staying consistent in branding, lead generation, and customer service efforts.

Leverage Digital Marketing: From Google My Business to social media, Aaron shares how a strong online presence helped Indy Roof & Restoration scale quickly and dominate the market.

Mastering the Insurance Game: Aaron explains why homeowners and business owners should understand the insurance claims process to avoid being shortchanged on repairs.

Building Trust with Customers: By prioritizing honesty and transparency, Aaron has cultivated a strong brand reputation, earning over 1,600 five-star Google reviews.

Using Data to Drive Business Decisions: Initially a “shoot-from-the-hip” entrepreneur, Aaron emphasizes how tracking metrics and understanding cost per lead helped refine his business strategy.

Timeline Summary:

[00:00] - Introduction to Aaron Christy and his journey in the roofing industry.

[02:00] - The power of learning from successful business models and applying proven strategies.

[05:00] - The importance of consistency in marketing and business operations.

[08:00] - Leveraging online reviews and digital marketing for exponential growth.

[12:00] - Understanding the insurance claims process and advocating for fair settlements.

[15:00] - Why tracking data is essential for scaling a business.

[20:00] - Final thoughts on leadership, resilience, and business growth.

Links & Resources:

https://www.linkedin.com/in/aaronchristy/

https://indyroofandrestoration.com/

In this episode of "Your Business Your Next Level," I welcome Ridgely Goldsborough, a serial entrepreneur, international speaker, and best-selling author of 20 books. Ridgely shares his remarkable journey of founding 45 companies, emphasizing the importance of designing a life that blends purpose, passion, and productivity. We explore his concept of "emotional messaging" and how it taps into the decision-making part of the brain, enabling businesses to connect with their ideal clients. Ridgely discusses the transformative role of AI in scaling operations, the lessons he’s learned from failures, and the power of staying authentic in both life and business. This conversation is a treasure trove of insights for entrepreneurs looking to build meaningful connections and scale their impact.

Key Takeaways:

Design Your Life: Ridgely advocates for creating a life so fulfilling that you never want to retire, focusing on work-life integration rather than balance.

Speak to the Decision Maker: Emotional messaging is about connecting with the limbic (feeling) brain rather than the thinking brain, helping businesses build trust and loyalty.

Leverage AI as a Tool: Ridgely explains how AI accelerates processes, from creating marketing messages to scaling operations, but emphasizes the need for human refinement to ensure authenticity.

Learn from Failure: Ridgely reflects on his entrepreneurial journey, sharing how his biggest failures were valuable lessons that propelled him forward.

The Power of Showing Up: Success often comes to those who consistently show up, seize opportunities, and embrace a mindset of resilience and gratitude.

Timeline Summary:

[00:00] - Introduction to Ridgely Goldsborough and his entrepreneurial journey.

[02:00] - The importance of designing a fulfilling and purposeful life.

[05:00] - Emotional messaging: connecting with the limbic brain to attract ideal clients.

[08:00] - Leveraging AI to scale operations and create compelling marketing content.

[12:00] - Lessons from failures, including the importance of due diligence.

[15:00] - Staying authentic to attract and retain the right clients.

[20:00] - Final thoughts on resilience, gratitude, and showing up for success.

Links & Resources:

https://www.linkedin.com/in/ridgely-goldsborough-2b315831/

In this episode of "Your Business Your Next Level," I sit down with Stacie Feller, President of a thriving roofing company and a trailblazer in a male-dominated industry. Stacie shares her incredible journey of joining her husband’s small roofing business, helping it grow from $275,000 in annual revenue to a multi-million-dollar enterprise. We explore how Stacie’s background in insurance and her process-driven mindset helped transform the company, highlighting the importance of establishing workflows, implementing CRM systems, and fostering a team-oriented culture. Stacie also opens up about the lessons learned during rapid growth periods, the role of vulnerability in leadership, and her passion for mentoring young entrepreneurs. Her story is both inspiring and packed with actionable insights for business owners looking to scale their businesses while staying grounded in their values.

Key Takeaways:

Processes Drive Growth: Stacie emphasizes that creating consistent workflows and implementing tools like CRMs were critical for scaling the business effectively.

Leadership Through Vulnerability: Stacie highlights the importance of being transparent and open with your team, especially during challenging times, to foster collaboration and trust.

Adaptation Is Key in High-Growth Phases: Rapid growth can present unique challenges. Stacie shares her lessons on hiring carefully, listening to gut instincts, and addressing problems early.

Mentorship Matters: As a mentor to young entrepreneurs, Stacie encourages them to learn from mistakes, embrace resilience, and focus on systems that allow for sustainable growth.

Core Values as a Compass: Stacie’s leadership philosophy centers on hiring and retaining employees who align with her company’s core values, ensuring a cohesive and motivated team.

Timeline Summary:

[00:00] - Introduction to Stacie Feller and her journey into entrepreneurship.

[02:00] - Transitioning from insurance to running a roofing company with her husband.

[05:00] - The importance of implementing processes and CRM systems to scale the business.

[08:00] - Lessons learned during rapid growth, including hiring challenges and gut instincts.

[12:00] - How vulnerability and transparency strengthen leadership and team dynamics.

[15:00] - Mentoring young entrepreneurs and fostering sustainable business growth.

[20:00] - Final thoughts on using core values to guide hiring and decision-making.

Links & Resources:

https://www.linkedin.com/in/staciefeller/

https://www.linkedin.com/in/abrookskangaroof/