In this episode of "Your Business Your Next Level," I sit down with Stacie Feller, President of a thriving roofing company and a trailblazer in a male-dominated industry. Stacie shares her incredible journey of joining her husband’s small roofing business, helping it grow from $275,000 in annual revenue to a multi-million-dollar enterprise. We explore how Stacie’s background in insurance and her process-driven mindset helped transform the company, highlighting the importance of establishing workflows, implementing CRM systems, and fostering a team-oriented culture. Stacie also opens up about the lessons learned during rapid growth periods, the role of vulnerability in leadership, and her passion for mentoring young entrepreneurs. Her story is both inspiring and packed with actionable insights for business owners looking to scale their businesses while staying grounded in their values.

Key Takeaways:

Processes Drive Growth: Stacie emphasizes that creating consistent workflows and implementing tools like CRMs were critical for scaling the business effectively.

Leadership Through Vulnerability: Stacie highlights the importance of being transparent and open with your team, especially during challenging times, to foster collaboration and trust.

Adaptation Is Key in High-Growth Phases: Rapid growth can present unique challenges. Stacie shares her lessons on hiring carefully, listening to gut instincts, and addressing problems early.

Mentorship Matters: As a mentor to young entrepreneurs, Stacie encourages them to learn from mistakes, embrace resilience, and focus on systems that allow for sustainable growth.

Core Values as a Compass: Stacie’s leadership philosophy centers on hiring and retaining employees who align with her company’s core values, ensuring a cohesive and motivated team.

Timeline Summary:

[00:00] - Introduction to Stacie Feller and her journey into entrepreneurship.

[02:00] - Transitioning from insurance to running a roofing company with her husband.

[05:00] - The importance of implementing processes and CRM systems to scale the business.

[08:00] - Lessons learned during rapid growth, including hiring challenges and gut instincts.

[12:00] - How vulnerability and transparency strengthen leadership and team dynamics.

[15:00] - Mentoring young entrepreneurs and fostering sustainable business growth.

[20:00] - Final thoughts on using core values to guide hiring and decision-making.

Links & Resources:

https://www.linkedin.com/in/staciefeller/

https://www.linkedin.com/in/abrookskangaroof/