Today’s guests, Joe Fattorini, is a voracious reader, but in fact reads surprisingly little about wine. Talking to Joe reminds me of the famous Charlie Munger quote:

“We both [Charlie Munger and Warren Buffett] insist on a lot of time being available almost every day to just sit and think. That is very uncommon in American business. We read and think.” – Charlie Munger

I envision Joe spending his days, sipping hot chocolates on his balcony in Sweden, reading, thinking and writing. And it shows – Joe’s Substack is full of wisdom, and I learn something (usually many things) everytime he posts.

This podcast covers so much ground, and has lessons for everyone. Thank you Joe for your time, and for sharing this conversation with our community. If you like the episode, be sure to check out Joe’s Substack – I’ll post the link in the podcast comments. Now let’s all go out and become “Bulmore-famous” (Joe talks about this in the podcast, for those who do not know what that means).

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Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

Explore more episodes on our YouTube channel: @vino_visionaries

Visit our website: www.rethinking.wine

Connect with Joe:https://www.linkedin.com/in/joe-fattorini-5370a94/

#rethinkingthewineindustry #joefattorini #vinovisionaries #priscillahennekam #podcast #winepodcast

With social media and the internet, it seems everyone has advice on what we should or should not be doing when we market wine. We should highlight the terroir. We shouldn’t mention terroir. We should tell a story. No, not that story. We need to focus on Boomers, because they’re the people who drink wine now. We need to attract Gen Z, because they will drive sales in the future. The future doesn’t matter if we can’t survive the next year. We don’t even need marketing. And for some, I need marketing, but can’t afford it.

With so much noise out there, we decided to get some answers. Trustworthy, reliable answers from a career marketing specialist who has worked for Fortune 500 companies, and some of the biggest names you know – both inside and outside the wine industry – including Coca-Cola, Danone & Gallo.

Introducing Courtney O’Brien, founder of The Outlier Initiative, a growth consultancy for ambitious challenger brands. Listen in to hear her take on what is going right, and what is going wrong, with wine marketing in the twenty-first century.

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📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: www.hennekamwines.com

👥 Connect with Courtney: https://www.linkedin.com/in/courtney-obrien/

I often say that tradition is holding the wine industry back, and that we need to learn from other industries. From the responses I receive, I know that it causes a lot of discomfort for many wine professionals. So when Knock Knock reached out and told me their story, I knew I had to share it.

This 125-year-old company completely reinvented themselves, then looked to the spirits industry to grow their new brand. Keep listening to find out what they discovered!

— 📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast ▶️ Explore more episodes on our YouTube channel: @vino_visionaries 🌐 Visit our website: www.hennekamwines.com 👥 Meet Knock Knock Wines: https://www.knockknockwines.com