• Episode #10: [Knock Knock Wines] How can the wine industry connect with consumers?

  • Nov 26 2024
  • Length: 1 hr and 1 min
  • Podcast

Episode #10: [Knock Knock Wines] How can the wine industry connect with consumers?

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  • Summary

  • I often say that tradition is holding the wine industry back, and that we need to learn from other industries. From the responses I receive, I know that it causes a lot of discomfort for many wine professionals. So when Knock Knock reached out and told me their story, I knew I had to share it.


    This 125-year-old company completely reinvented themselves, then looked to the spirits industry to grow their new brand. Keep listening to find out what they discovered!

    — 📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast ▶️ Explore more episodes on our YouTube channel: @vino_visionaries 🌐 Visit our website: www.hennekamwines.com 👥 Meet Knock Knock Wines: https://www.knockknockwines.com
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