In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience.

Roger also contrasts traditional marketing methods—focused on features, advantages, and benefits—with modern approaches that prioritize status and identity. Using real-world examples like Nike and Tom’s Shoes, he demonstrates how appealing to a consumer’s desire for status or reshaping their self-identity, particularly in industries like health and fitness, can lead to increased sales and loyalty. The episode concludes with actionable advice for leveraging these concepts to position your business effectively, urging listeners to help customers achieve their desired status or aspirational self-image.

Topics Include:

• Defining Status vs. Identity

• The Triad of Buying Categories

• The Evolutionary Basis of Status

• Marketing with Status

• Marketing with Identity

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon

In this insightful episode, Roger sits down with Sally Peterson, a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting countries for tax benefits.

Sally explains the difference between tax avoidance and tax evasion, debunks myths about offshore tax strategies, and highlights the many advantages of global citizenship, including access to better healthcare, education, and investment opportunities. The discussion also touches on the pandemic’s impact on her operations, the transformative power of challenging ingrained beliefs, and her vision for fostering a global mindset. Listeners are encouraged to connect with Sally for personalized advice and to explore resources on global business and citizenship opportunities.

Topics Include:

• Understanding Global Citizenship

• The Challenges of Starting Businesses Abroad

• Tax Strategies and Legalities

• Navigating Global Markets

• The Benefits of Multiple Residencies

Sally’s Book Recommendations:

The Seven Habits of Highly Effective People

Breaking The Habit of Being Yourself

Connect with Sally:

Website

Instagram

Facebook

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon

This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the Human Communications Institute. Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help individuals overcome limiting beliefs, and enable them to achieve a life beyond limits. Roger reflects on his own experiences attending Michael's events and reading his book, Average Sucks, emphasizing the profound impact these lessons have had on his life. The discussion covers key topics such as the power of words, effective communication strategies, achieving peak states, and redefining what it means to live beyond average expectations.

Michael dives into the principles behind NLP, explaining how language shapes the nervous system and overall mindset. He shares personal insights from his journey, including the influence of mentors like Jim Rohn, and elaborates on the groundbreaking concepts introduced in his programs. The episode also explores practical techniques, such as the "Before, During, and After" framework for enhancing various areas of life and business, the role of peak life states, and the importance of radical self-honesty. Throughout the conversation, Michael's passion for empowering individuals and creating positive change is unmistakable, offering listeners actionable tools and fresh perspectives for both personal and professional growth.

Topics Include:

• The Principles of Neuro-Linguistic Programming

• How Our Perceptions Hold Us Back

• Achieving Peak State and Flow on Demand

• Mastering Your Unconscious Mind

• The Concepts of Before, During & After

Michael’s Book Recommendations:

As A Man Thinketh

Games People Play: The Psychology of Human Relationships

Connect with Michael:

Website

Michael’s Call 2 Action

LinkedIn

Book

Instagram

Text Influence @202-759-4210 for Free Resources

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon

In this special 2024 holiday edition episode, Roger dons an ugly Christmas sweater to explore the transformative power of gratitude. He describes gratitude as a "magical secret sauce" that can turn negative situations into positive learning opportunities. Roger explains the role of the reticular activating system (RAS) in shaping our mindsets and emphasizes the importance of seeking growth, benefits, and lessons even during challenging times.

Drawing from personal reflections spanning several decades, Roger also illustrates how gratitude shifts focus—from the selfish ambitions often seen in one’s twenties to legacy-building in one’s fifties. The episode highlights that while wisdom frequently stems from past experiences, practicing gratitude enables us to gain insights and fulfillment in real-time. Finally, Roger references Marcus Cicero’s timeless assertion that gratitude is the greatest virtue and the parent of all others, urging listeners to embrace gratitude for a richer, more meaningful life.

Topics Include:

• The Power of Gratitude
• The Reticular Activating System
• Wisdom and Scar Tissue
• Gratitude in Practice
• Roger’s Holiday Wishes

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

Rockbox Fitness:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem:

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon

20 Libsyn Tags:

This week, Roger delves into a conversation with Michelle Kuei, a motivational speaker, confidence coach, and mindfulness advocate. Michelle shares her extraordinary journey, from overcoming a severe accident at age 11 in Taiwan to achieving significant personal and professional success in the United States. Despite facing language barriers, cultural adjustments, and initially being placed in special education after immigrating to the U.S., Michelle transformed her hardships into strengths.

Today, Michelle leverages these experiences to support female entrepreneurs through her work with Elevate Life Coaching and her memoir, Perfectly Normal. Her contributions also extend to global organizations like the United Nations Association, where she emphasizes hope, resilience, and personal transformation. She shares insights from pivotal moments in her life, including a soul-searching hike to Machu Picchu at age 40. This episode is a powerful testament to the human spirit, filled with inspiration and actionable advice for anyone navigating life's challenges.

Topics Include:

• Overcoming Tragedy and Finding Motivation

• The Adventure of Hiking Machu Picchu

• The Power of Confidence Coaching

• Discovering Your Unique Superpower

• The Enduring Importance of Hope

Connect with Michelle & Elevate Life Coaching:

Website

Facebook

Book

LinkedIn

Podcast

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon