• E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth

  • Jan 22 2025
  • Length: 34 mins
  • Podcast

E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth

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  • This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, Trusted: The Proven Path to Customer Loyalty and Business Growth, and shares practical advice for businesses to strengthen their relationships with customers and employees. The conversation underscores the critical role trust plays in achieving long-term business success and offers actionable steps for company leaders to measure and improve their trust equity. Lastly, they touch upon the significance of self-improvement and continuous learning, recommending books like Atomic Habits by James Clear. Topics Include: Understanding Trust and Its Impact Addressing Trust Issues in Business Breaking Down The Trust Equity Index Investigating Trusted Companies Secrets Examining Natalie’s New Book Trusted Natalie’s Book Recommendation: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones Connect with Natalie: Website Book LinkedIn YouTube X Let's Get Social: Connect with Roger and ThriveMore Brands Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook Visit Us: ThriveMore Brands Website Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information! beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community! Produced By: Social Chameleon
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