• Aligning Your Brand’s Truth with Greg Monaco
    Nov 14 2024

    In this episode of The Unified Brand Podcast, we talk to brand and story coach Greg Monaco about the challenge of brand alignment. Greg explains the differences between corporate and personal brand development, including the essential role of discovering a unified brand truth.

    Learn why the strongest brands have a clear, prioritized focus—and how going ‘all in’ on one defining element creates memorable connections with audiences. Whether you’re part of a company or an individual, this episode dives into how to avoid ‘flooding’ and instead build a brand that truly resonates.


    Greg Monaco - Linkedin⁠⁠

    Monaco Branding and Creative⁠⁠

    Greg Monaco - Twitter⁠

    ⁠Greg Monaco - Instagram⁠




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    49 mins
  • Is It Time to Rebrand? Unlock Your Product’s Full Potential
    Nov 7 2024

    Is your brand failing to captivate your audience or struggling to stand out in the crowded market?

    On this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we dive deep into the art of rebranding as a game-changing strategy to unlock your product’s full potential.

    From comprehensive brand audits to successful rebrand rollouts, we walk you through each critical step to create a memorable, differentiated brand that resonates.

    Listen in for real-world examples from Old Spice, Netflix, and MailChimp to inspire your journey.

    This episode is essential for founders, marketers, and business pros ready to make a lasting impact.

    Start branding smarter, not harder, with expert insights, actionable advice, and transformational stories.

    How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    7 mins
  • Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell
    Oct 25 2024

    How can multi-unit brands stand out in crowded markets?

    In this episode of The Unified Brand Podcast, we dive into community marketing with Brett Campbell, Co-Founder and CMO of LOMA. With over 25 years of transformative marketing leadership, Brett shares insights on integrating local businesses into their communities, fostering genuine connections, and overcoming the challenges of scalability.

    Discover how franchise giants like Papa John’s leverage community presence to differentiate in competitive landscapes. Tune in for actionable strategies to elevate your brand through community engagement.


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    Brett's links


    Brett's linkedin - ⁠https://www.linkedin.com/in/brettpcampbell/

    Loma Website - ⁠https://www.lomaplatform.com


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    Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here - ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠


    ------------------------


    Social Channels

    YouTube - ⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠

    Instagram - ⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠

    Facebook - ⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠

    X - ⁠⁠https://twitter.com/ElementsBrand ⁠⁠

    Website - ⁠⁠https://bit.ly/36BQX00⁠⁠


    Free Brand Development Resources


    How strong is your brand? Take our brand assessment and find out - ⁠⁠https://bit.ly/2VksUSj⁠⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos

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    31 mins
  • Unleash Your Brand's Personality: Stand Out and Connect
    Oct 17 2024

    In this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business.

    Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty.

    We’ll look at iconic brands like IKEA, Ben & Jerry’s, Tesla, Nike, and Red Bull to show how they’ve crafted unique identities that resonate globally.

    If you’re ready to humanize your brand, foster deeper customer connections, and stand out in a crowded market, this episode is for you. Plus, learn how to assess your brand’s current strength with our exclusive Brand Power Assessment. Don’t miss it!


    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Other Social Channels

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Support the show


    Free Brand Development Resources


    How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

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    7 mins
  • How to Decommoditize Your Brand: Supervillain Marketing Secrets with Jesse Wroblewski
    Oct 11 2024

    In this episode of The Unified Brand Podcast, we’re joined by Jesse Wroblewski, CEO and founder of Decommoditized and author of the game-changing book "Marketing For Supervillains."

    Jesse dives deep into how brands unintentionally become commodities and reveals his unique approach to “decommoditize” businesses by injecting personality and creating differentiation.

    Discover how supervillain thinking can help you break free from the crowd, command premium pricing, and thrive in any market. If you're ready to stop competing in the race to the bottom and start owning your space, this episode is for you.


    Key Takeaways:

    • Identifying early warning signs that your brand is becoming a commodity
    • How to reposition and find powerful differentiators in your market
    • Why embracing the supervillain mindset can help you disrupt your competition

    Tune in and learn how to unleash your brand’s true potential.


    ---------------------------------------------------------------Jesse's links


    Personal

    Jesse linkedin - ⁠https://www.linkedin.com/in/jesse-wroblewski/

    Book - ⁠Marketing for supervillains

    Website - https://decommoditized.com

    ------------------------------------------------------------


    Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠


    ------------------------


    Social Channels

    YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠

    Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠

    Facebook - ⁠https://www.facebook.com/ElementsBrandManagement/⁠

    X - ⁠https://twitter.com/ElementsBrand ⁠

    Website - ⁠https://bit.ly/36BQX00⁠


    Free Brand Development Resources


    How strong is your brand? Take our brand assessment and find out - ⁠https://bit.ly/2VksUSj⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠http://bit.ly/2Zw5dos

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    39 mins
  • Unveiling Disney's Brand Magic: How to Captivate Your Audience
    Oct 3 2024

    Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast.

    Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime.

    We'll break down the key strategies that make Disney's brand experience so memorable and show you how to apply them to your own brand.

    Whether you're a founder, marketer, or business professional, this episode will empower you to captivate your audience like never before.


    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    -----------------------


    Other Social Channels

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Support the show


    Free Brand Development Resources


    How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

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    7 mins
  • How to Create Brand Names That Stick With Alexandra Watkins (Replay)
    Sep 25 2024

    How to Create Brand Names That Stick With Alexandra Watkins

    In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’


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    Alexandra's links

    Personal
    Alexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/
    Book - Hello, My Name Is Awesome Book
    Brand Name Evaluation Test - SMILE & SCRATCH Name Evaluation Test
    Free Brand Name Masterclass - Free Brand Names Mini Masterclass
    Brand Name Online course - How To Create Super Sticky Brand Names Online Course


    Eat my words
    Website - https://eatmywords.com
    Twitter - https://twitter.com/eatmywords
    Facebook - https://www.facebook.com/EatMyWordsNames

    ------------------------------------------------------------

    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    ------------------------

    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    Support the show

    Free Brand Development Resources

    How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

    Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
    and grows your business - http://bit.ly/2Zw5dos

    Show More Show Less
    40 mins
  • 7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)
    Sep 19 2024

    Is your brand stuck? Unleash its growth potential! In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential. We cover essential aspects like: • Maintaining a strong and consistent brand identity ✨ • Ensuring clear communication with your target audience ️ • Adapting to an ever-changing marketplace If your brand's growth has stalled, these insights can help you get back on track. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj
    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠

    -----------------------


    Other Social Channels

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Support the show


    Free Brand Development Resources


    How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    Show More Show Less
    14 mins