We explore Talia’s unique approach to conversion optimization, which focuses on understanding customers’ emotional drivers before analyzing website data. She explains how this customer-first methodology leads to more impactful hypotheses and test ideas.

Talia breaks down the concept of emotional targeting in B2B, discussing why it’s often underestimated and how companies can effectively incorporate it into their messaging and design. We also delve into her process for conducting customer research, creating effective value propositions, and testing messaging across various channels.

Whether you’re a B2B marketer, CRO specialist, or founder looking to improve your conversion rates, this episode offers valuable insights on how to connect with your audience on an emotional level and drive sustainable growth.

Enjoy!

• Talia on LinkedIn
• Talia on Twitter
• Getuplift’s website

• 02:46 Talia’s journey from social media to CRO
• 06:26 The power of emotional targeting in B2B
• 11:42 Conducting effective customer research
• 16:28 Creating value propositions that resonate
• 21:28 Testing messaging across different channels
• 26:03 Balancing features and emotional benefits
• 31:08 Overcoming challenges in B2B messaging
• 36:27 Talia’s approach to continuous learning
• 41:37 Upcoming book on emotion in B2B marketing

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

We explore the challenges product marketers face in gaining buy-in from executive teams and how to overcome them. Gab provides insights on aligning sales and marketing teams, crafting effective messaging strategies, and the importance of market segmentation for startups.

Gab also discusses his approach to podcasting, including how to differentiate in a crowded space and create meaningful conversations with guests. We touch on the concept of "message market fit" and why it's crucial for startups to focus on this before product market fit.

Whether you're a product marketer looking to elevate your role, a founder aiming to refine your messaging strategy, or simply interested in the evolving landscape of B2B marketing, this episode offers valuable insights and actionable advice.

Enjoy!

• Gab on LinkedIn
• We're Not Marketers podcast

• 02:23 Gab's Journey into Product Marketing
• 04:09 Why Product Marketers Are Not Marketers
• 08:14 Qualities of a Great Product Marketer
• 10:54 Aligning Sales and Marketing Teams
• 18:33 Defining Message Market Fit
• 24:12 Challenges in B2B Marketing Jargon
• 32:18 The Role of Podcasting in B2B Marketing
• 37:14 The Importance of Market Segmentation for Startups
• 42:25 Gab's Go-to-Market Audit Process
• 47:21 Learning Resources for B2B Marketers

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

We explore the importance of operationalizing customer research across teams, the pitfalls of misinterpreting customer data, and how to effectively leverage customer insights for sustainable growth. Gia also discusses the challenges companies face in understanding their ideal customers and the dangers of investing in growth without a solid foundation of customer knowledge.

As an advocate for responsible AI use in marketing and research, Gia offers her perspective on the potential benefits and risks of AI in customer analysis. She emphasizes the irreplaceable value of human insight in understanding customer motivations and needs.

Whether you're a SaaS founder, marketer, or product manager, this episode offers valuable insights on how to truly understand your customers and build a growth strategy that aligns with their needs and your business goals.

Enjoy!

• Gia on LinkedIn
• Forget the Funnel's website
• Forget the Funnel book

• 02:01 Gia's Journey: From Digital Marketing to Customer-Led Growth
• 04:18 Why Companies Should Move Beyond the Traditional Funnel
• 09:08 The Importance of Operationalizing Customer Research
• 13:51 Identifying and Prioritizing Ideal Customers
• 21:28 Creating a Customer Experience Map
• 27:46 From Experience Map to Messaging Strategy
• 32:17 Prioritizing Jobs to Be Done
• 43:38 Responsible Use of AI in Customer Research
• 47:13 Continuous Learning in the AI Era

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy