This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost. Transform your business like Uber and Cohere with OCI.

Try it for free at https://oracle.com/gameplan


Welcome back to The Game Plan podcast!

In this episode, I’m joined by my good friend, best man and fitness legend, @Joe Delaney.

We dive into Joe’s journey of balancing fatherhood, running a fitness app, and life as a content creator. Joe shares why he stepped away from sponsorships, the challenges of redesigning and growing his app, and his fresh perspective on building a sustainable business.

We also get real about the highs and lows of parenthood—from sleepless nights to the pure joy of first laughs—and how he’s navigating it all while staying true to his long-term vision.

Enjoyed the chat?

Don’t forget to like, comment, and subscribe for more!


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️Game Plan: https://bit.ly/3nJeuss

🥞Fuel Cakes: https://bit.ly/3GbAwdQ

(00:00) Preview
(00:46) Wedding Recap
(05:20) Is Living in Dubai Worth It?
(13:01) The Reality of Parenthood
(21:14) Travel Plans for 2025
(23:00) Parenting Challenges at Airports
(26:01) Joe Delaney’s Content Shift
(32:44) How to Crack the YouTube Algorithm
(39:04) Transitioning to Informative Content
(42:06) The Importance of Titles and Thumbnails
(46:13) Entering the Fitness Industry in 2025
(50:25) Unique Styles in Content Creation
(53:14) Why Scrolling Kills Creativity
(57:08) Fitness Content: Basics vs. Advanced Topics
(01:06:29) The Rise of Clip-Worthy Content
(01:11:21) Choosing the Right Fitness Influences
(01:16:18) Optimizing Life: Balance vs. Obsession
(01:22:28) Joe’s Experience Starting a Finance Channel
(01:27:20) Retirement Plans and Financial Tips
(01:32:40) Why Joe Delaney Dropped Sponsors
(01:40:13) The Push Fitness App
(01:44:06) Balancing Product and Business Growth
(01:50:06) Remote Work and Team Management Challenges
(01:53:42) Living Off YouTube vs. Investing in the Business
(01:56:25) Fatherhood and Marriage
(02:01:10) Joe’s Parenting Tips
(02:08:08) Best Moments of Fatherhood
(02:13:02) Life Changes and Adjustments with Kids
(02:14:17) Joey D’s Goals for 2025

This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.

Transform your business like Uber and Cohere with OCI.

Try it for free at https://oracle.com/gameplan


We're diving into a classic Q&A session today!!

I’m answering all your questions about fitness, training, nutrition, motivation, and more, straight from my Instagram.

From my go-to workouts when energy is low, to my favorite supplements, cheat meals, and top fitness advice—this video covers it all.

Smash that like like button and subscribe for more!


Try Whoop for free: http://join.whoop.com/Lipsett

Join my mentorship program: https://www.bygameplan.com/mentorship

Alphalete Athletics: https://alphaleteathletics.com
Code: LIPSETT for 10% off

GHOST Supplements: https://www.ghostlifestyle.com
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This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.
Transform your business like Uber and Cohere with OCI.

Try it for free at https://oracle.com/gameplan


Welcome back to The Game Plan podcast!

In this episode, I’m joined by my close friend and fitness OG, @Merijn Schoeber.
We talk about how Merijn built his "Student Aesthetics" brand while still in college, eventually turning it into the globally recognized "My Shredded Lifestyle." He shares the highs and lows of entrepreneurship, from making his first sale to managing a successful fitness business.

Merijn also opens up about his battle with burnout—balancing staying shredded, running multiple businesses, and pushing himself too hard. He takes us through his recovery process and the lessons he’s learned about building a more balanced, fulfilling life and business.

Enjoy the convo? Hit that like button, drop a comment, and subscribe for more!


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️Game Plan: https://bit.ly/3nJeuss

🥞Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(03:06) Merijn’s First Online Sales
(05:37) Bulking for Sports vs. Aesthetics
(09:48) The Struggles of Starting a YouTube Channel
(13:09) Building a Coaching Business
(20:24) Why Merijn Dropped Out of University
(26:19) Merijn’s Advice to Younger Self:
(28:01) From Student Aesthetics to My Shredded Lifestyle
(31:15) The Challenges of Running a Business
(34:49) Realising the Downside of Office Life
(37:29) Importance of Choosing the Right Business Partner
(43:57) The Mental and Physical Impact of Burnout
(49:45) How to Avoid Burnout as an Entrepreneur
(52:29) Importance of Sleep for Health and Performance
(55:04) Starting Testosterone Replacement Therapy (TRT)
(01:01:08) The Importance of a Nighttime Routine
(01:02:18) Sleep Hacks: Temperature, Darkness, and Nose Strips
(01:05:16) How Running Improve Mental and Physical Health
(01:09:24) The Mental Challenges of Running
(01:11:44) Future Plans: Moving to Marbella?

Preorder Mike's book 'Above Average' now and get access to The Above Average Online Program for free: https://www.aboveaveragemethod.com/


Welcome back to another episode of the Game Plan Podcast!

In this episode, we’re sitting down with Mike Radoor to uncover what it really takes to get ahead of 99% of people and be Above Average!

Mike is an author, motivational speaker and co founder of one of Europe’s leading fashion platforms

We’ll explore the mindset shifts necessary to achieve success, the importance of setting big goals, and why most people fall short of their potential.

Mike also reveals his top strategies for personal development, including the power of visualization, discipline, and self-awareness in creating an above-average life.

Hit the like button, comment below with your thoughts, and don’t forget to subscribe for more episodes like this!


This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.

Transform your business like Uber and Cohere with OCI. Try it free at https://oracle.com/gameplan


Connect with Mike Radoor
Instagram: instagram.com/mikeradoor


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/
🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs
🏋️ Game Plan: https://bit.ly/3nJeuss
🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

This podcast was shot at Useek Studio, Marbella. Check them out:
Website: https://useek.studio/
Instagram: https://www.instagram.com/useek.studio/


(00:00) Intro
(01:16) Mike Radoor's First Entrepreneurial Stint
(11:46) Starting in Fashion with Minto
(14:07) Mike’s Journey from Nightlife Manager to Startup Founder
(15:22) Lessons Learned from Early Business Failures
(18:28) Scaling Playbook App
(27:00) Mike’s Role in Playbook and Partnership with Jeff Crayhill
(31:22) Fitness Training, Nutrition, and Building Habits
(32:34) The Business of Online Coaching and Living Your Brand
(36:49) How to Make Mindset Shifts
(42:15) The Power of Consistent Habits in Personal Growth
(50:47) Mike’s Book 'Above Average'
(55:47) Visualization, Law of Attraction, and Goal Setting
(57:04) The "Above Average Method"
(01:08:26) How To Attract The Right Partner

This episode of the Game Plan Podcast is sponsored by BetterHelp.
If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.

Visit https://www.betterhelp.com/Gameplan today to get 10% off your first month.


Welcome back to another episode of the Game Plan Podcast!

Today, we’re sitting down with Louisa Nicola, neuroscientist and human performance expert, to unlock the secrets of optimizing your brain and body.

Louisa has worked with top athletes and executives, helping them achieve peak performance through science-backed strategies.

In this episode, Louisa dives into the essentials of human performance, breaking down the importance of exercise, sleep, and nutrition. We explore the benefits of cold exposure, ice baths, and saunas—why these techniques are more than just trends and how they can supercharge your brain and body.

We also dig into the role of creatine for cognitive health, debunk myths around biohacking, and reveal the key to mastering your sleep for better mental clarity and productivity.

Stay tuned till the end as Louisa offers insights into managing toxins like microplastics, the power of morning sunlight, and how a simple shift in your daily routine can drastically improve your life.

Hit play now, and don’t forget to like, comment, and subscribe for more high-performance insights!

Louisa’s Socials:
Instagram: https://www.instagram.com/louisanicola_/
YouTube: https://www.youtube.com/c/LouisaNicola

Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(01:10) Introducing Louisa Nicola and Her Journey
(03:25) Spotting the Early Onset of Alzheimer's
(07:28) How To Measure Brain Performance
(10:09) Does Heart Health Impact Brain Health?
(13:29) Best Cardio Routine for Athletes
(19:58) Is Low-Intensity Exercise Effective?
(24:23) Does Building Muscle Aid Longevity?
(29:19) What Does Inflammation Actually Mean?
(33:43) Ideal Nutrition for Optimal Brain Performance
(46:03) Pros and Cons of Carnivore Diet
(53:08) Debunking Myths Around Creatine
(58:20) Louisa’s Supplements Recommendations
(01:05:06) Is Sunscreen Harmful or Helpful?
(01:10:41) Exposing Big Pharma
(01:16:07) SSRIs and Antidepressants
(01:20:22) Birth Control and Its Effects on the Body
(01:23:04) Biohacks for Brain and Physical Fitness
(01:27:29) Ideal Protocol for Ice Baths?
(01:29:48) The Real Benefits of Saunas
(01:33:38) How To Cut Microplastics
(01:38:15) Importance of Sleep for Brain Health
(01:46:40) The Consequences of Poor Sleep
(01:47:48) Ideal Evening Routine for Perfect Sleep
(01:50:48) The Benefits of Morning Sunlight

Welcome back to another episode of the Game Plan Podcast!

Today, we're sitting down with Paul Daley, a 7 figure entrepreneur,sales consultant and the backbone of Iman Gadhzi’s online education platform.

In this episode, Paul takes us through his journey from being bullied to becoming a top 1% entrepreneur. We dive into effective sales techniques, mindset shifts for success, and the importance of reprogramming your perception of speed and productivity.

We'll also explore Paul's insights on leveraging one's skill set to build a successful business, the role of mentorship, and the importance of surrounding yourself with high-performing individuals.

Watch the podcast till the end as Paul opens up about his personal experiences with financial instability, bankruptcy, and how finding God reshaped his priorities and approach to life.

Elevate your business now, smash the like button, comment, and subscribe for more!


Paul’s Socials:
Instagram: https://www.instagram.com/pauldaley/
LinkedIn: https://www.linkedin.com/in/pauljdaley/


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(01:28) Paul's Early Life
(03:55) How Pauls Started in Sales Consulting
(06:29) Genius Sales Techniques
(09:50) The Importance of Framing Calls
(12:26) Early Business Experiences
(15:27) Having The Right Mindset for Success
(19:02) Network and Net Worth
(21:10) Working and Learning from Iman Gadzhi
(28:32) Why Social Media is Important
(30:22) Day-to-Day as COO at Educate
(34:03) Breaking Down Income Streams
(36:09) How To Optimise High-Ticket Offers
(40:12) Facing Bankruptcy and Lessons Learned
(43:59) Importance of Titles and Identity in Business
(50:30) Finding God and Shifting Priorities
(54:15) Recovering from Bankruptcy
(56:45) Why Financial Discipline Is Key
(01:00:05) Transitioning Careers and Future Goals
(01:03:20) The Role of Mentorship in Personal Growth
(01:06:10) Navigating Business Challenges
(01:09:25) How to Build and Maintain Relationships

Welcome back to another episode of the Game Plan Podcast!

Today we're sitting down with Dakota Robertson, social media guru, writer, creator and entrepreneur who helps entrepreneurs monetize their personal brand and as a result has built multi 7-figures in results for 150+ clients through the power of content marketing.

We’re discussing all things social media, from how to write good content to strategies that will help you go viral!

Don't miss out on Dakota's journey and his expert tips for mastering social media and personal branding.

Smash the like button, comment and subscribe for more!


Dakota’s Socials:
Instagram: https://www.instagram.com/yodakota
LinkedIn: https://www.linkedin.com/in/dakotarobertson
Website: https://www.dakotarobertson.net/


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(00:57) Dakota's Background
(02:13) Discovering Crypto and Twitter
(04:32) Leading with Value on Social Media
(05:18) Dakota’s Love for Writing
(08:41) How to use Ghostwriting for Social Media Growth
(10:32) Tips for Gaining Twitter Followers
(15:40) How to Build a Personal Brand
(18:45) Social Media Monetization Strategies
(21:03) Effective Cold Outreach Strategies
(22:56) Dakota Reveals his Income Streams
(26:05) The Secret to Making Viral Content
(30:06) Ranking Social Media Platforms
(33:33) How to Avoid Burnout
(36:08) Dakota's Daily Routine
(41:44) My Daily Routine
(45:01) Benefits Running of a Lean Operation
(46:16) Thoughts on Money Twitter
(48:29) Top Three Life-Changing Books

This episode of the Game Plan Podcast is sponsored by BetterHelp.

If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.

Visit https://www.betterhelp.com/Gameplan today to get 10% off your first month.


The boys are back together in Marbella on the latest episode of the Game Plan Podcast!

Mike Thurston, Louis Armstrong and I sat down to discuss all things fitness, entrepreneurship, relationships, lifestyle choices, mental health, personal development and everything in between.

We take a trip down memory lane as we go into detail on how we escaped the 9-5 and built a better life for ourselves.

This one’s special, so make sure you tune in and smash that like button if you enjoyed this episode.


This podcast was shot at Useek Studio, Marbella. Check them out:
Website: https://useek.studio/
Instagram: https://www.instagram.com/useek.studio/


Mike’s YouTube: https://www.youtube.com/@MikeThurston
Louis’ YouTube: https://www.youtube.com/@LouisArmstrong7


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs
🏋️ Game Plan: https://bit.ly/3nJeuss
🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

(00:00) Preview and Intro
(02:02) First Impressions and Early Connections
(03:32) Power of Networking
(06:55) Escaping the 9-to-5 Life and Advice for Aspiring Entrepreneurs
(10:32) Our First Entrepreneurial Ventures
(12:14) Transition to Online Coaching
(14:42) Finding Your Niche on YouTube
(20:11) Early Career Struggles
(24:48) Balancing Multiple Jobs
(27:38) First Online Sales & Appreciating Small Wins
(30:21) The Key to Financial Independence and Personal Growth
(33:26) Why Your Environment Matters
(38:01) Learning from Mentors
(42:52) Why Your Mental Health Matters
(48:54) Understanding Relationship Dynamics
(50:49) Secret to Self-Improvement
(54:15) Finding Balance in Relationships
(01:00:06) Importance of Mentors
(01:04:32) Dealing with Imposter Syndrome
(01:06:51) Choosing the Right Mentor
(01:08:02) Work-Life Balance
(01:12:09) Maintaining Healthy Relationships
(01:17:19) Green Flags in a Partner
(01:18:36) Alcohol’s Impact On Your Life
(01:25:49) How to Manage Your Drinking Habits
(01:28:25) Impact of Alcohol on Health
(01:32:14) Importance of Sleep and How to Improve it
(01:34:03) Our Morning Routines
(01:38:48) Dealing with Low Motivation
(01:41:19) Reflecting on Past Lifestyle Choices
(01:45:23) Benefits of Running