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Welcome back to The Game Plan podcast!

In this episode, I’m joined by my good friend, best man and fitness legend, @Joe Delaney.

We dive into Joe’s journey of balancing fatherhood, running a fitness app, and life as a content creator. Joe shares why he stepped away from sponsorships, the challenges of redesigning and growing his app, and his fresh perspective on building a sustainable business.

We also get real about the highs and lows of parenthood—from sleepless nights to the pure joy of first laughs—and how he’s navigating it all while staying true to his long-term vision.

Enjoyed the chat?

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(00:00) Preview
(00:46) Wedding Recap
(05:20) Is Living in Dubai Worth It?
(13:01) The Reality of Parenthood
(21:14) Travel Plans for 2025
(23:00) Parenting Challenges at Airports
(26:01) Joe Delaney’s Content Shift
(32:44) How to Crack the YouTube Algorithm
(39:04) Transitioning to Informative Content
(42:06) The Importance of Titles and Thumbnails
(46:13) Entering the Fitness Industry in 2025
(50:25) Unique Styles in Content Creation
(53:14) Why Scrolling Kills Creativity
(57:08) Fitness Content: Basics vs. Advanced Topics
(01:06:29) The Rise of Clip-Worthy Content
(01:11:21) Choosing the Right Fitness Influences
(01:16:18) Optimizing Life: Balance vs. Obsession
(01:22:28) Joe’s Experience Starting a Finance Channel
(01:27:20) Retirement Plans and Financial Tips
(01:32:40) Why Joe Delaney Dropped Sponsors
(01:40:13) The Push Fitness App
(01:44:06) Balancing Product and Business Growth
(01:50:06) Remote Work and Team Management Challenges
(01:53:42) Living Off YouTube vs. Investing in the Business
(01:56:25) Fatherhood and Marriage
(02:01:10) Joe’s Parenting Tips
(02:08:08) Best Moments of Fatherhood
(02:13:02) Life Changes and Adjustments with Kids
(02:14:17) Joey D’s Goals for 2025