This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost. Transform your business like Uber and Cohere with OCI.

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Welcome back to The Game Plan podcast!

In this episode, I’m joined by my good friend, best man and fitness legend, @Joe Delaney.

We dive into Joe’s journey of balancing fatherhood, running a fitness app, and life as a content creator. Joe shares why he stepped away from sponsorships, the challenges of redesigning and growing his app, and his fresh perspective on building a sustainable business.

We also get real about the highs and lows of parenthood—from sleepless nights to the pure joy of first laughs—and how he’s navigating it all while staying true to his long-term vision.

Enjoyed the chat?

Don’t forget to like, comment, and subscribe for more!


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(00:00) Preview
(00:46) Wedding Recap
(05:20) Is Living in Dubai Worth It?
(13:01) The Reality of Parenthood
(21:14) Travel Plans for 2025
(23:00) Parenting Challenges at Airports
(26:01) Joe Delaney’s Content Shift
(32:44) How to Crack the YouTube Algorithm
(39:04) Transitioning to Informative Content
(42:06) The Importance of Titles and Thumbnails
(46:13) Entering the Fitness Industry in 2025
(50:25) Unique Styles in Content Creation
(53:14) Why Scrolling Kills Creativity
(57:08) Fitness Content: Basics vs. Advanced Topics
(01:06:29) The Rise of Clip-Worthy Content
(01:11:21) Choosing the Right Fitness Influences
(01:16:18) Optimizing Life: Balance vs. Obsession
(01:22:28) Joe’s Experience Starting a Finance Channel
(01:27:20) Retirement Plans and Financial Tips
(01:32:40) Why Joe Delaney Dropped Sponsors
(01:40:13) The Push Fitness App
(01:44:06) Balancing Product and Business Growth
(01:50:06) Remote Work and Team Management Challenges
(01:53:42) Living Off YouTube vs. Investing in the Business
(01:56:25) Fatherhood and Marriage
(02:01:10) Joe’s Parenting Tips
(02:08:08) Best Moments of Fatherhood
(02:13:02) Life Changes and Adjustments with Kids
(02:14:17) Joey D’s Goals for 2025

This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.

Transform your business like Uber and Cohere with OCI.

Try it for free at https://oracle.com/gameplan


We're diving into a classic Q&A session today!!

I’m answering all your questions about fitness, training, nutrition, motivation, and more, straight from my Instagram.

From my go-to workouts when energy is low, to my favorite supplements, cheat meals, and top fitness advice—this video covers it all.

Smash that like like button and subscribe for more!


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This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.
Transform your business like Uber and Cohere with OCI.

Try it for free at https://oracle.com/gameplan


Welcome back to The Game Plan podcast!

In this episode, I’m joined by my close friend and fitness OG, @Merijn Schoeber.
We talk about how Merijn built his "Student Aesthetics" brand while still in college, eventually turning it into the globally recognized "My Shredded Lifestyle." He shares the highs and lows of entrepreneurship, from making his first sale to managing a successful fitness business.

Merijn also opens up about his battle with burnout—balancing staying shredded, running multiple businesses, and pushing himself too hard. He takes us through his recovery process and the lessons he’s learned about building a more balanced, fulfilling life and business.

Enjoy the convo? Hit that like button, drop a comment, and subscribe for more!


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️Game Plan: https://bit.ly/3nJeuss

🥞Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(03:06) Merijn’s First Online Sales
(05:37) Bulking for Sports vs. Aesthetics
(09:48) The Struggles of Starting a YouTube Channel
(13:09) Building a Coaching Business
(20:24) Why Merijn Dropped Out of University
(26:19) Merijn’s Advice to Younger Self:
(28:01) From Student Aesthetics to My Shredded Lifestyle
(31:15) The Challenges of Running a Business
(34:49) Realising the Downside of Office Life
(37:29) Importance of Choosing the Right Business Partner
(43:57) The Mental and Physical Impact of Burnout
(49:45) How to Avoid Burnout as an Entrepreneur
(52:29) Importance of Sleep for Health and Performance
(55:04) Starting Testosterone Replacement Therapy (TRT)
(01:01:08) The Importance of a Nighttime Routine
(01:02:18) Sleep Hacks: Temperature, Darkness, and Nose Strips
(01:05:16) How Running Improve Mental and Physical Health
(01:09:24) The Mental Challenges of Running
(01:11:44) Future Plans: Moving to Marbella?