The Bond. Marketing and Sales.

By: Imogen Arnold-Dunk and Stuart Poignand
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  • Summary

  • The Bond is about forming deeper customer connections in marketing and sales. In snack-sized episodes, experienced marketers Stuart Poignand and Imogen Arnold-Dunk from Poignand Consulting discuss the A-Z of winning contemporary marketing practices. Gain insights on becoming more mindful of your customers through relevance and authenticity. And learn how to grow in today’s hyper-competitive markets through robust strategy, process and technology. Check out poignand.biz to learn more about their marketing services and story.
    Imogen Arnold-Dunk and Stuart Poignand
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Marketing Economics
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Episodes
  • Improve your marketing with AI

    Improve your marketing with AI
    Mar 11 2024

    Discover the game-changing impact of AI in marketing. Stu and Im discuss AI marketing technologies and explore how businesses can leverage AI to gain valuable insights into customer preferences and meaningfully engage with customers at scale.
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    7 mins
  • 2024 marketing trends to help you grow

    2024 marketing trends to help you grow
    Jan 29 2024

    2024 presents business owners with a raft of opportunities and challenges as AI technology, buyer behaviour and economic conditions keep changing at pace. Im and Stu discuss the key trends that will help keep you ahead.
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    12 mins
  • Unlock the Potential: Mastering the Power of Facebook and Instagram Ads. Season 2. Episode 2.

    Unlock the Potential: Mastering the Power of Facebook and Instagram Ads. Season 2. Episode 2.
    Jan 2 2024

    Facebook and Instagram offer incredible opportunities for brands to find and connect with new customers but advertising on these platforms can feel confusing and sometimes overwhelming. Join seasoned marketers Stu & Im as they share invaluable insights and proven strategies for crafting successful ad campaigns on these powerhouse platforms.

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    17 mins

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