Episodes

  • Episode 10: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing in a Post-TikTok World

    Episode 10: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing in a Post-TikTok World
    Jan 20 2025
    In this conversation, Danielle Wiley and Tracie Nall discuss the recent instability surrounding TikTok, particularly in light of the current ban. They explore the implications for clients and creators, the challenges of shifting to alternative platforms like Instagram and YouTube, and the impact on influencer marketing strategies. The discussion highlights the importance of adapting to the changing social media landscape while ensuring that both clients and creators are supported during this transition. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms

    Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms
    Jan 13 2025
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing the spectrum of platforms available, the importance of human oversight in vetting influencers, and the role of technology in boosting content and reporting metrics. They emphasize that while platforms can streamline processes, the human element remains crucial for effective influencer marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024

    Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024
    Jan 6 2025
    In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Episode 7: The Art of Sway + Maverick Mindshare: B2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?)

    Episode 7: The Art of Sway + Maverick Mindshare: B2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?)
    Dec 16 2024
    In this conversation, Danielle Wiley and Casey Benedict discuss the chaotic nature of the holiday season for parents, the potential ban on TikTok and its implications for marketing, the emergence of B2B influencers on LinkedIn, and the challenges faced in B2B influencer marketing. They explore the complexities of influencer partnerships, the importance of authenticity, and the need for best practices in this evolving landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Episode 6: The Art of Sway + Maverick Mindshare: The Challenges, Complexities, and Outright Deception of Influencer Agency Fees

    Episode 6: The Art of Sway + Maverick Mindshare: The Challenges, Complexities, and Outright Deception of Influencer Agency Fees
    Dec 9 2024
    In this conversation, Danielle Wiley and Casey Benedict discuss the complexities surrounding influencer agency fees, including the lack of consensus on what these fees should be, the evolution of transparency in the industry, and the challenges of negotiating fees while maintaining proprietary knowledge. They also touch on the growing importance of influencer marketing as a legitimate part of the marketing mix and the issues of dishonesty and double dipping within the industry. In this conversation, Casey Benedict and Danielle Wiley discuss the complexities of pricing models in influencer marketing, emphasizing the need for transparency and clear communication with clients. They explore the challenges of scope creep, the differences between annual engagements and campaign-based projects, and the emotional aspects of client-agency relationships. The discussion highlights the importance of agency expertise in navigating these challenges and ensuring fair pricing for both clients and influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins
  • Episode 5: The Art of Sway + Maverick Mindshare: Engagement Rates: A Moving Target

    Episode 5: The Art of Sway + Maverick Mindshare: Engagement Rates: A Moving Target
    Nov 25 2024
    In this episode, Danielle Wiley and Casey Benedict discuss the relevance of engagement rates in influencer marketing. They explore the declining trends in engagement metrics, the challenges of communication between agencies and clients, and the complexities of calculating engagement rates. The conversation also touches on the limitations of engagement rates as a sole metric for success and the importance of understanding consumer sentiment through various forms of engagement. They conclude by emphasizing the need for brand lift studies to provide deeper insights into campaign effectiveness and hint at future discussions on data in influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • Episode 4: The Art of Sway + Maverick Mindshare: Is Influencer Marketing About Awareness or Performance?

    Episode 4: The Art of Sway + Maverick Mindshare: Is Influencer Marketing About Awareness or Performance?
    Nov 11 2024
    In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the tension between performance metrics and brand awareness. They discuss the historical context of influencer marketing, the importance of understanding consumer behavior, and the challenges faced by agencies in meeting client expectations. The conversation highlights the need for a balanced approach that values both awareness and conversion, while also addressing the unique challenges influencers face in content creation. The speakers emphasize the importance of technology in refining metrics and the necessity of adapting strategies for traditional brands in a digital-first world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins
  • Episode 3: The Art of Sway + Maverick Mindshare: Celebrities vs. Influencers: Understanding the Divide

    Episode 3: The Art of Sway + Maverick Mindshare: Celebrities vs. Influencers: Understanding the Divide
    Nov 4 2024
    In this episode, Danielle Wiley and Casey Benedict explore the distinctions between celebrities and influencers, discussing how their backgrounds influence marketing strategies. They delve into the complexities of working with each type, emphasizing the importance of trust and authenticity in influencer marketing. The conversation also touches on the evolving landscape of influencer marketing, the significance of building long-term relationships, and the need for brands to adapt their strategies accordingly. Finally, they engage the audience in selecting future topics for discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins