The Art of Sway

By: Danielle Wiley Sway Group CEO
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  • Summary

  • Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
    © 2023 The Art of Sway Danielle Wiley, Sway Group CEO
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Economics Leadership Management Marketing
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Episodes
  • Episode 10: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing in a Post-TikTok World

    Episode 10: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing in a Post-TikTok World
    Jan 20 2025
    In this conversation, Danielle Wiley and Tracie Nall discuss the recent instability surrounding TikTok, particularly in light of the current ban. They explore the implications for clients and creators, the challenges of shifting to alternative platforms like Instagram and YouTube, and the impact on influencer marketing strategies. The discussion highlights the importance of adapting to the changing social media landscape while ensuring that both clients and creators are supported during this transition. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms

    Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms
    Jan 13 2025
    In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing the spectrum of platforms available, the importance of human oversight in vetting influencers, and the role of technology in boosting content and reporting metrics. They emphasize that while platforms can streamline processes, the human element remains crucial for effective influencer marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024

    Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024
    Jan 6 2025
    In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins

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