Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024
Jan 6 2025
Length: 33 mins
Podcast

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Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024

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Summary
In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

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