#thatamazonadspodcast #amazonppc #amazonads

Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17 – How about small brands? 23:45 – Average conversion of different stages of the funnel 27:39 – Why you should go after competitor keywords? 29:19 – Recommendations 35:55 – Finale ========== Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices

This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection.

Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.

👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

Discover the ultimate Amazon productivity tool!

Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers.

Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi

This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more.

Whether you’re an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don’t miss this deep dive into one of the best Amazon productivity tools available today!

👍Like, subscribe, and hit the bell icon to stay ahead with the latest tools and strategies in Amazon advertising and selling.

Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success.

How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations

This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way.

They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results.

If you're looking to learn from real-world examples of brand growth and Amazon sales optimization, this video provides valuable insights and actionable tips.

👍 Like, subscribe, and hit the bell icon for more updates on how Andrew and Stephen scale Insaltd to $1 million and grow your own Amazon brand!

========== 🔗Connect with Stephen & Andrew: Stephen

Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

#thatamazonadspodcast #amazonppc #amazonads

In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success.

They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram.

Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.

👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice from Andrew and Stephen!

#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. ---------- Get your FREE Amazon PPC bid optimizer

Join your FREE Discord community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass

Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts. Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#thatamazonadspodcast #amazonads #amazonppc

What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.

The Best Data Available on Amazon: Search Query Performance

In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.

They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.

Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.

From understanding who has access to the report to its best applications, this video leaves no stone unturned.

👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!

Episode 72

#thatamazonadspodcast #amazonppc #amazonads

Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.

Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.

Learn about search term isolation and how to implement it effectively.

Don't miss this insightful episode on Amazon advertising best practices.

Episode 71