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In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success.

They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram.

Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.

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#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. ---------- Get your FREE Amazon PPC bid optimizer

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Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts. Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks:

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What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.

The Best Data Available on Amazon: Search Query Performance

In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.

They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.

Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.

From understanding who has access to the report to its best applications, this video leaves no stone unturned.

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