#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. ---------- Get your FREE Amazon PPC bid optimizer

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Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts. Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks:

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