We're talking about the latest drama on Threads. This isn't a new conversation, but it's come up again, so I wanted to discuss it too. The topic is whether you should or shouldn't have pricing on your website.

I firmly believe you should put your pricing on your website! And in this episode, I want to talk about why.

00:46 Pricing on Your Website?

01:35 The Importance of Transparency in Business

03:24 Custom Pricing and Client Investment

04:59 Package Differentiators and Client Selection

08:12 The Role of Personal Branding in Sales

10:06 Masterclass and Rebrand Program Details

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Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.

Join Rebrand: Doors open February 5 to my 12-month branding program that takes you from a photographer-who-shoots-brand-photography to a Booked Out Brand Photographer in just 90 days. Bonuses include a 1:1 pricing profit call for the first 10 sign ups, and a ShowIt website template for the first 15 sign ups.

Full Show Notes

I hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting.

In this episode, I'm sharing two simple ways to book more brand photography clients. You don’t need more referrals or better skills to make these work, and the quality of your photos isn’t the problem. What’s missing are these two things.

Episode highlights:

04:11 Get Visible

04:49 Proper Positioning

07:02 Speak Your Client's Language

09:37 Masterclass Details

CONNECT WITH MADDIE:

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LINKS

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.

Full show notes

Income consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business.

At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working.

Brand photography changed everything for me. It brought the consistency I was looking for because there isn't a specific time of year when brand photography is especially busy (unlike weddings, which are often crammed into the warm-weather months in South Dakota).

If you're ready to escape the feast and famine cycle, brand photography is the solution you've been looking for. Tune in to the episode to learn more, and sign up for my Booked Out Masterclass below.

Episode highlights:

01:11 The Energy of January for Brand Photography

02:16 Booking Out Q1-Strategies and Challenges

03:48 Consistency in Income as a Photographer

06:20 Embracing Slow Seasons in Brand Photography

07:49 Unexpected Busy Seasons and Trends

14:32 Masterclass Invitation and Final Thoughts

CONNECT WITH MADDIE:

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LINKS:

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back (plus income consistency!). Sign up here to join me on February 5 at noon CST.

Full show notes

At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.

I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).

I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.

In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the masterclass to learn more on this).

Episode Highlights:

03:05 Booking a $20,000 Project

05:27 Being positioned as a brand photographer

06:25 Building rapport with the client

08:23 Simplifying the experience and partnering with the client

09:50 Masterclass Details

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I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)

Full Show Notes

In 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off.

In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients.

Episode Highlights:

00:00 Upcoming Masterclass Info

003:28 Doubling Photography Prices

06:23 Mindset Shift for Higher Pricing

08:40 Positioning as a High-End Photographer

10:31 Enhancing Client Experience

12:10 Success Stories

CONNECT WITH MADDIE:

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LINKS:

I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)

Full Show Notes

When I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography.

I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience.

I think what really worked with this relationship was Little Sleepies and I were both new at the same time. This concept of connecting with new businesses is something I help my clients with who are looking to explore brand photography. Shooting for free or at discounted rates to get experience and build relationships is actually an unpopular opinion I have.

This episode shares my thoughts on that, my experience with Little Sleepies, and details for a live masterclass happening October 17th.

Episode Highlights:

00:00 Masterclass Details

01:57 Transition from Wedding to Brand Photography

03:50 First Brand Photography Client: Little Sleepies

06:01 Lessons Learned from Little Sleepies

10:04 The Value of Free Shoots

14:35 Client-Centric Approach in Brand Photography

CONNECT WITH MADDIE:

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LINKS:

I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)

Full Show Notes

You still have time to sign up for my free training on Thursday with Zenfolio! Learn how to make 4-figures with mini sessions. Register here: https://events.teams.microsoft.com/event/e03c3d64-de85-419c-909c-8fd8f07286d1@f53224c4-9d71-44c1-9fad-19b66d9d1121

This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!

This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.

Episode highlights:

01:31 Understanding the Elite Brand Photographer

01:59 Challenges and Solutions for Elite Brand Photographers

05:27 Scaling Your Business to Six Figures

06:42 Quiz and Private Podcast

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LINKS:

Quiz: Are You Ready to Be A Brand Photographer?

The Ultimate Personal Brand Session Shot List: 10 must-have images

Full Show Notes