I hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting.

In this episode, I'm sharing two simple ways to book more brand photography clients. You don’t need more referrals or better skills to make these work, and the quality of your photos isn’t the problem. What’s missing are these two things.

Episode highlights:

04:11 Get Visible

04:49 Proper Positioning

07:02 Speak Your Client's Language

09:37 Masterclass Details

CONNECT WITH MADDIE:

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Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.

Full show notes

Income consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business.

At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working.

Brand photography changed everything for me. It brought the consistency I was looking for because there isn't a specific time of year when brand photography is especially busy (unlike weddings, which are often crammed into the warm-weather months in South Dakota).

If you're ready to escape the feast and famine cycle, brand photography is the solution you've been looking for. Tune in to the episode to learn more, and sign up for my Booked Out Masterclass below.

Episode highlights:

01:11 The Energy of January for Brand Photography

02:16 Booking Out Q1-Strategies and Challenges

03:48 Consistency in Income as a Photographer

06:20 Embracing Slow Seasons in Brand Photography

07:49 Unexpected Busy Seasons and Trends

14:32 Masterclass Invitation and Final Thoughts

CONNECT WITH MADDIE:

Instagram

Website

LINKS:

Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back (plus income consistency!). Sign up here to join me on February 5 at noon CST.

Full show notes

At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.

I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).

I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.

In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the masterclass to learn more on this).

Episode Highlights:

03:05 Booking a $20,000 Project

05:27 Being positioned as a brand photographer

06:25 Building rapport with the client

08:23 Simplifying the experience and partnering with the client

09:50 Masterclass Details

CONNECT WITH MADDIE:

Instagram

Website

LINKS:

I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)

Full Show Notes