In this follow-up to last week's TikTok ban discussion, Coach Krysta dives into why our collective response to losing access to social media platforms might be a warning sign about our relationship with technology. With both tough love and practical wisdom, Krysta explores how our dependence on social platforms impacts everything from weight loss to mental health. In this episode we discuss:

• Why panic over a 14-hour platform outage signals concerning tech addiction

• How information overload paralyzes both business growth and weight loss goals

• The difference between using social media as enhancement vs. replacement for real connection

• Why disconnecting might be the key to finally achieving your health goals

CLICK BELOW FOR LAST WEEK'S TIKTOK EPISODE:

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Building Real Connection

- The danger of substituting virtual interaction for genuine human connection

- How social media should enhance, not replace, in-person relationships

- The power of community building through both online and offline presence

- Why face-to-face interaction creates stronger, more meaningful bonds

Information Overload

- How too many conflicting voices lead to analysis paralysis

- Why access to endless information doesn't always equal better results

- The impact of constant comparison on mental health and goal achievement

- Finding clarity through selective consumption of content

Reclaiming Your Focus

- The importance of spending time disconnected from technology

- How reducing screen time can improve weight loss efforts

- Ways to build better habits around phone use and social media

- Why self-connection matters more than social validation

Your most important relationship isn't with your phone - it's with yourself. Make time to disconnect and focus on real-world connections.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠⁠⁠⁠@thekrystahuber⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@thefyx.officialpod⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@thefitnessfyx⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Check us out on Youtube

Drawing from her experience studying in China and understanding of social media dynamics, Krysta analyzes the implications of TikTok's potential U.S. ban. From national security concerns to business impacts, she explores how this could reshape digital content creation and consumption. In this episode we discuss:

- The balance between national security and free speech in social media

- How creators and businesses can prepare for platform changes

- Why email lists and platform diversification matter more than ever

Understanding the Ban

- Legal considerations behind the potential TikTok ban

- The role of ByteDance and Chinese ownership

- First Amendment implications

- Timeline and Supreme Court involvement

Impact on Content Creation

- Platform diversification strategies

- The importance of owned media channels

- How other platforms may adapt

- Shifts in content consumption patterns

Looking Forward

- Alternative platforms for creators

- Changes in user behavior and attention spans

- The potential return to longer-form content

- Building sustainable audience connections

True audience connection transcends any single platform - focus on building relationships that can survive platform changes.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠⁠⁠@thekrystahuber⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠@thefyx.officialpod⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠@thefitnessfyx⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Check us out on Youtube

Coach Krysta analyzes several trending fitness industry controversies with the start of the new year, from Equinox's controversial "We Don't Speak January" campaign to "National Quitter's Day." With her signature no-nonsense approach, she examines how these narratives impact our relationship with fitness goals while offering a balanced perspective on New Year's resolutions. In this episode we discuss:

- Why dates on a calendar shouldn't dictate your commitment to health

- The problem with labeling January 10th as "National Quitter's Day"

- Finding sustainable approaches to change versus extreme transformations

Analyzing Industry Messages

- Breaking down Equinox's controversial January campaign

- Why certain marketing messages trigger emotional responses

- Understanding different perspectives on New Year's resolutions

- The importance of questioning our reactions to fitness messaging

Finding Middle Ground

- Why extreme approaches often lead to quitting

- How to determine your "minimum effective dose" for success

- Creating realistic solutions that fit your lifestyle

- The power of pivoting versus quitting

Building Sustainable Change

- Identifying real roadblocks versus excuses

- Creating systems that work within your schedule

- The importance of preparation in maintaining consistency

- Why small adjustments lead to lasting results

Remember: Your commitment to health shouldn't depend on a calendar date - focus on building sustainable habits that work within your real life.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠⁠@thekrystahuber⁠⁠⁠⁠

⁠⁠⁠⁠@thefyx.officialpod⁠⁠⁠⁠

⁠⁠⁠⁠@thefitnessfyx⁠⁠⁠⁠

⁠⁠⁠⁠Check us out on Youtube

Krysta breaks down her favorite time management tools and systems for those juggling multiple priorities while trying to maintain their health and fitness goals. In this episode, she shares actionable strategies that have helped her manage The Fitness Fyx, launch a new business venture, and maintain her own wellness routine in 2025. In this episode we discuss:

- Why motivation, discipline, and willpower aren't enough - you need concrete tools and systems

- How to design an efficient 45-minute morning routine that sets you up for success

- Simple meal prep strategies that work for busy professionals who want to stay consistent

- The importance of communicating with friends and family about your goals and scheduling fun

Morning Routine Essentials

- Stay away from your phone first thing - splash cold water on your face instead

- Focus on getting into deep work early rather than an overly long morning routine

- Keep it to around 45 minutes total including essential tasks

- Get right into productive work so you can enjoy your workout time later without distraction

Strategic Time Management

- Schedule 2-3 realistic weekly workouts instead of overcommitting to unsustainable plans

- Communicate clearly with friends and family about your busy season and needs

- Schedule regular social time to maintain balance and enjoyment

- Make your goals and commitments realistic to guarantee success

Food Prep Efficiency

- Think in terms of ingredients to cook rather than complex recipes

- Organize grocery lists based on store layout to save time

- Utilize technology like Instacart and Amazon Prime for groceries

- Batch cook proteins and freeze portions for future weeks

Success comes from having the right tools and systems in place, not just motivation and willpower. Meet yourself where you are and build sustainable habits that work for your lifestyle.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠@thekrystahuber⁠⁠⁠

⁠⁠⁠@thefyx.officialpod⁠⁠⁠

⁠⁠⁠@thefitnessfyx⁠⁠⁠

⁠⁠⁠Check us out on Youtube

In this candid discussion, Krysta examines the complex relationship between health advocacy and body positivity movements, questioning whether we've gone too far in stigmatizing the desire for physical change. Drawing from recent examples including San Francisco's "fat positivity expert" hire, she challenges current narratives while advocating for a more balanced approach to wellness.

In this episode we discuss:

- Why wanting to change your body shouldn't be viewed as shameful

- The dangers of normalizing unhealthy behaviors through social media

- Finding middle ground between body acceptance and health optimization

Examining Current Narratives

- The impact of "relatable" content that normalizes poor health habits

- How viral memes reinforce negative behaviors

- The unintended consequences of body positivity messaging

- The need for balanced conversations about health

Redefining Health Standards

- Moving beyond weight as the sole measure of health

- Creating realistic metrics for wellness

- The importance of basic movement and nutrition

- Finding sustainable approaches to lifestyle change

Moving Forward

- Building healthier relationships with food and fitness

- The role of education in preventing health issues

- Creating positive change without extremes

- Setting realistic standards for 2025

True health exists in the middle ground between extremes - focus on sustainable habits that enhance your quality of life.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠@thekrystahuber⁠⁠

⁠⁠@thefyx.officialpod⁠⁠

⁠⁠@thefitnessfyx⁠⁠

⁠⁠Check us out on Youtube

In this milestone episode marking 4 years of The FYX Podcast, Coach Krysta shares powerful insights about goal-setting, mindset shifts, and applying your existing strengths to achieve breakthrough results in 2025. Drawing parallels between career success and health goals, she offers a framework for turning New Year's resolutions into lasting change. In this episode we discuss:

• Why treating your health with the same priority as your career leads to breakthrough results

• How to identify and leverage your existing skills for fitness success

• The power of self-reflection in creating sustainable change

Mindset Shifts for Success

• Moving from "selfless" to "self-first" thinking

• Applying career-winning attitudes to health goals

• Understanding that "simple" doesn't mean "easy"

• Recognizing your existing capabilities

Strategic Goal-Setting

• Key reflection questions for meaningful change

• How to audit your current beliefs and actions

• The importance of alignment in goal-setting

• Creating an identity-based approach to change

Creating Lasting Change

• Breaking free from the New Year's resolution cycle

• Building sustainable habits through consistency

• Using analogies to unlock existing potential

• The power of "acting as if" in achieving goals

Remember: You already possess the skills needed for transformation - success comes from applying them to your health journey.

Apply for 1:1 Coaching with The Fitness FYX⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠@thekrystahuber⁠

⁠@thefyx.officialpod⁠

⁠@thefitnessfyx⁠

⁠Check us out on Youtube

Serial entrepreneur and business coach Kelly Parker takes us behind the scenes of founding and selling a corporate gifting company to Urban Stems, before finding her next chapter helping other founders achieve their dreams. Kelly shares candid insights about maintaining health through entrepreneurship, knowing when to exit, and bringing bold visions to life. In this episode we discuss:

- How to identify business opportunities by solving problems you personally experience

- The importance of balancing hustle with sustainable self-care practices

- Why entrepreneurship can be the answer for those seeking flexible work arrangements

The Journey to Exit

- Building a corporate gifting company from $5,000 starting capital

- Using customer feedback to develop products and services

- Maintaining relationships that led to acquisition

- Knowing when it's the right time to sell

Health Through Entrepreneurship

- Creating sustainable routines while building a business

- Learning from burnout experiences

- Adapting work to accommodate health challenges

- Finding balance between hustle and self-care

Supporting Other Founders

- Transitioning from operator to coach

- Helping entrepreneurs replace their corporate salaries

- The value of learning from those who've "done it"

- Creating both lifestyle and venture-backed businesses

Remember: Just start - you don't need everything figured out perfectly to begin pursuing your entrepreneurial goals.

Follow Krysta:

• @thekrystahuber

• @thefyx.officialpod

• @thefitnessfyx

Prefer Your FYX with video? Check us out on Youtube

• Follow Kelly:

  Connect with Kelly Parker on LinkedIn

Book a free consultation with Kelly

In this inspiring follow-up conversation nearly a year after his first appearance on the podcast, Stephen Longo, founder of Orka Bar, is back for round two with Coach Krysta: (tune into our first episode in December 2023 ICYMI)

In our latest episode, we explore the journey of scaling an innovative frozen protein bar company from homemade batches in Stephen’s home kitchen to commercial success. Stephen shares candid insights about the challenges and triumphs of growing a frozen CPG brand, while maintaining product quality and building authentic customer relationships. In this episode we discuss:

- The evolution from hand-delivering products to establishing shipping solutions across 22 states

- How maintaining personal connections builds brand trust during rapid growth

- The unique challenges of scaling a frozen protein product

Building a Brand from Scratch

- The journey from experimenting in a home kitchen to commercial production

- Navigating the complexities of frozen food manufacturing and stability

- The importance of maintaining product consistency while scaling

- How weather and environmental factors impact frozen product development

Scaling with Purpose

- The transition from founder-led delivery to establishing shipping infrastructure

- Building strategic retail partnerships in the health and wellness space

- The impact of earning a Rutgers Food Innovation Lab grant

- Balancing growth with maintaining product quality and brand identity

Leadership Evolution

- Transitioning from "doer" to leader while building a team

- The importance of reflection in business growth

- Managing product expansion and flavor development

- Creating systems and processes for sustainable growth

⁠Apply for 1:1 Coaching with The Fitness FYX⁠⁠: Our Black Friday special is extended through December (the only time of year we discount coaching with 1-2 months free!)

FOLLOW KRYSTA:

⁠⁠@thekrystahuber⁠⁠

⁠⁠@thefyx.officialpod⁠⁠

⁠⁠@thefitnessfyx⁠⁠

⁠⁠Check us out on Youtube

FOLLOW ORKA BAR + GET YOUR HANDS ON A SWEET PROTEIN TREAT:

- Website: orkabar.com

- @orkabar

- Visit the website's store locator to find Orka Bars in select retailers near you

- Try their variety pack featuring cookies & cream, raspberry, mint and vanilla flavors