Drawing from her experience studying in China and understanding of social media dynamics, Krysta analyzes the implications of TikTok's potential U.S. ban. From national security concerns to business impacts, she explores how this could reshape digital content creation and consumption. In this episode we discuss:

- The balance between national security and free speech in social media

- How creators and businesses can prepare for platform changes

- Why email lists and platform diversification matter more than ever

Understanding the Ban

- Legal considerations behind the potential TikTok ban

- The role of ByteDance and Chinese ownership

- First Amendment implications

- Timeline and Supreme Court involvement

Impact on Content Creation

- Platform diversification strategies

- The importance of owned media channels

- How other platforms may adapt

- Shifts in content consumption patterns

Looking Forward

- Alternative platforms for creators

- Changes in user behavior and attention spans

- The potential return to longer-form content

- Building sustainable audience connections

True audience connection transcends any single platform - focus on building relationships that can survive platform changes.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠⁠⁠@thekrystahuber⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠@thefyx.officialpod⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠@thefitnessfyx⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Check us out on Youtube

Coach Krysta analyzes several trending fitness industry controversies with the start of the new year, from Equinox's controversial "We Don't Speak January" campaign to "National Quitter's Day." With her signature no-nonsense approach, she examines how these narratives impact our relationship with fitness goals while offering a balanced perspective on New Year's resolutions. In this episode we discuss:

- Why dates on a calendar shouldn't dictate your commitment to health

- The problem with labeling January 10th as "National Quitter's Day"

- Finding sustainable approaches to change versus extreme transformations

Analyzing Industry Messages

- Breaking down Equinox's controversial January campaign

- Why certain marketing messages trigger emotional responses

- Understanding different perspectives on New Year's resolutions

- The importance of questioning our reactions to fitness messaging

Finding Middle Ground

- Why extreme approaches often lead to quitting

- How to determine your "minimum effective dose" for success

- Creating realistic solutions that fit your lifestyle

- The power of pivoting versus quitting

Building Sustainable Change

- Identifying real roadblocks versus excuses

- Creating systems that work within your schedule

- The importance of preparation in maintaining consistency

- Why small adjustments lead to lasting results

Remember: Your commitment to health shouldn't depend on a calendar date - focus on building sustainable habits that work within your real life.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠⁠@thekrystahuber⁠⁠⁠⁠

⁠⁠⁠⁠@thefyx.officialpod⁠⁠⁠⁠

⁠⁠⁠⁠@thefitnessfyx⁠⁠⁠⁠

⁠⁠⁠⁠Check us out on Youtube

Krysta breaks down her favorite time management tools and systems for those juggling multiple priorities while trying to maintain their health and fitness goals. In this episode, she shares actionable strategies that have helped her manage The Fitness Fyx, launch a new business venture, and maintain her own wellness routine in 2025. In this episode we discuss:

- Why motivation, discipline, and willpower aren't enough - you need concrete tools and systems

- How to design an efficient 45-minute morning routine that sets you up for success

- Simple meal prep strategies that work for busy professionals who want to stay consistent

- The importance of communicating with friends and family about your goals and scheduling fun

Morning Routine Essentials

- Stay away from your phone first thing - splash cold water on your face instead

- Focus on getting into deep work early rather than an overly long morning routine

- Keep it to around 45 minutes total including essential tasks

- Get right into productive work so you can enjoy your workout time later without distraction

Strategic Time Management

- Schedule 2-3 realistic weekly workouts instead of overcommitting to unsustainable plans

- Communicate clearly with friends and family about your busy season and needs

- Schedule regular social time to maintain balance and enjoyment

- Make your goals and commitments realistic to guarantee success

Food Prep Efficiency

- Think in terms of ingredients to cook rather than complex recipes

- Organize grocery lists based on store layout to save time

- Utilize technology like Instacart and Amazon Prime for groceries

- Batch cook proteins and freeze portions for future weeks

Success comes from having the right tools and systems in place, not just motivation and willpower. Meet yourself where you are and build sustainable habits that work for your lifestyle.

Apply for 1:1 Coaching with The Fitness FYX⁠⁠⁠: why not guarantee 2025 to be your best year with added support and accountability?

FOLLOW KRYSTA:

⁠⁠⁠@thekrystahuber⁠⁠⁠

⁠⁠⁠@thefyx.officialpod⁠⁠⁠

⁠⁠⁠@thefitnessfyx⁠⁠⁠

⁠⁠⁠Check us out on Youtube