Episodes

  • Cubitts - Building a brand focused on 'precision with soul'

    Cubitts - Building a brand focused on 'precision with soul'
    Sep 15 2023
    This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life.

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    36 mins
  • Great Influence - "Lack of trust is culturally ingrained in businesses"

    Great Influence - "Lack of trust is culturally ingrained in businesses"
    Feb 27 2023
    This week we're joined by Claudia Cardinali, Head of Client Operations at Great Influence, the talent agency for entrepreneurs. We spoke about personal branding but largely the conversation landed on how to build a fantastic company culture and how to get the best out of talent. - a passion both Great Influence and °Small World share. From the pitfalls of hustle culture to building trust in the workplace this is one not to miss if you're battling with building a great workplace in the modern day.

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    52 mins
  • trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"

    trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"
    Feb 20 2023
    This week we're joined by Nick Telson and Rory Sadler, founders of trumpet, the SaaS sales tool helping create better buying journeys for B2B customers. We covered both the brand itself and how it's bringing fun to the sales cycle as well as the process they both went to raising investment for the brand and the vision story you have to tell in any good pitch deck.

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    1 hr
  • HumanForest - The Spotify of Micromobility

    HumanForest - The Spotify of Micromobility
    Jan 31 2023
    Joe Rampley and Jack Mitchell join us from HumanForest. Joe heads up everything design and brand whilst Jack leads on content, constantly engaging the HumanForest community. We spoke about gamifying the experience of renting bikes with the brand, building community through their 'nodding strategy' and the story behind that golden bike.

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    49 mins
  • Foodstuff - Front of house on wheels

    Foodstuff - Front of house on wheels
    Jan 16 2023
    We speak to Toby Savill Co-Founder and CEO of Foodstuff, the independent food delivery company giving Deliveroo a run for their money. We touched on everything from how to create a sticky brand, how to use a creative platform to organise advertising and why it's vital that food delivery brands act like front of house on wheels.

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    40 mins
  • King of Shaves - How to tackle Gillette for market share

    King of Shaves - How to tackle Gillette for market share
    Dec 12 2022
    We're joined by Will King, the Founder of the aptly named King of Shaves. The original shaving challenger brand turns 30 next year so what better time to discuss how the brand was built and what led to its success? Harvey and Will cover how other categories can spark product innovation, which products endure during a recession and how Gillette missed out on one of the world's greatest trademarks.

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    42 mins
  • Freestar - "1 in 3 pub visits in alcohol free, it's a movement driven by consumers"

    Freestar - "1 in 3 pub visits in alcohol free, it's a movement driven by consumers"
    Nov 29 2022
    1 in 3 pub visits in the UK is now alcohol-free but there's still a massive opportunity for those pubgoers to be converted to non-alcoholic options like beer and spirits. We're joined by Felix von Hurter, Co-Founder of Freestar, one of the UK's leading non-alcoholic beer brands to discuss how they're seizing the opportunity. We covered why beer is recession-proof, why off-trade retail is so important for new brands and why football is ripe for an alcohol-free beer sponsor.

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    54 mins
  • Karta - "Here, marketing budgets are infinite"

    Karta - "Here, marketing budgets are infinite"
    Nov 21 2022
    In April 2020, 45.8 million people saw Travis Scott perform across 3 days. The biggest crowd he'd performed to before that was less than 1% of that total. That's because he performed in the metaverse. We spoke to Erik Londré the founder of Karta, an agency helping brands activate in the metaverse. We spoke about the mass of new jobs being made by the metaverse, what makes a good experience in the space and why there are truly infinite budgets in the metaverse.

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    43 mins