• King of Shaves - How to tackle Gillette for market share

  • Dec 12 2022
  • Length: 42 mins
  • Podcast

King of Shaves - How to tackle Gillette for market share

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  • Summary

  • We're joined by Will King, the Founder of the aptly named King of Shaves. The original shaving challenger brand turns 30 next year so what better time to discuss how the brand was built and what led to its success? Harvey and Will cover how other categories can spark product innovation, which products endure during a recession and how Gillette missed out on one of the world's greatest trademarks.

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