Small Talk

By: °Small World
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  • Summary

  • °Small Talk is the brand marketing podcast that gives you everything you need, nothing you don’t. 


    Brought to you by °Small World, the agency that builds scaleup brands the °Small Way. 


    Settle in each week for stories, inspiration and know-how from the people helping brands cross the chasm into the mainstream.


    Hosted on Acast. See acast.com/privacy for more information.
    °Small World
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Economics
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Episodes
  • Cubitts - Building a brand focused on 'precision with soul'

    Cubitts - Building a brand focused on 'precision with soul'
    Sep 15 2023
    This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life.

    Hosted on Acast. See acast.com/privacy for more information.
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    36 mins
  • Great Influence - "Lack of trust is culturally ingrained in businesses"

    Great Influence - "Lack of trust is culturally ingrained in businesses"
    Feb 27 2023
    This week we're joined by Claudia Cardinali, Head of Client Operations at Great Influence, the talent agency for entrepreneurs. We spoke about personal branding but largely the conversation landed on how to build a fantastic company culture and how to get the best out of talent. - a passion both Great Influence and °Small World share. From the pitfalls of hustle culture to building trust in the workplace this is one not to miss if you're battling with building a great workplace in the modern day.

    Hosted on Acast. See acast.com/privacy for more information.
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    52 mins
  • trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"

    trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"
    Feb 20 2023
    This week we're joined by Nick Telson and Rory Sadler, founders of trumpet, the SaaS sales tool helping create better buying journeys for B2B customers. We covered both the brand itself and how it's bringing fun to the sales cycle as well as the process they both went to raising investment for the brand and the vision story you have to tell in any good pitch deck.

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    1 hr

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