Roofer Growth Hacks

By: Chris Hunter
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  • Summary

  • Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.
    Copyright 2025 All rights reserved. Sponsored by RoofingSites.com
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Economics Leadership
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Episodes
  • Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman

    Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman
    Jan 24 2025

    Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.

    We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!

    About:

    Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.

    On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.

    Timestamps: [00:00 - 01:12] - Intro

    [01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?

    [05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025

    [08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards

    [10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue

    [15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses

    [17:10 - 18:10] - Who Benefits Most? The Ideal Client

    [18:11 - 20:31] - What are ROAs and Why are They Important?

    [20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs

    [22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025

    [24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience

    [27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?

    [28:19 - 28:44] - Message from the Sponsor

    [28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack

    [29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool

    [30:53 - 32:02] - The Best Advice Evan Has Ever Been Given

    [32:03 - 33:00] - How Can Roofers Get in Touch With Evan?

    [33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways

    Resources: On Purpose Media : https://onpurposemedia.ca/

    RoofingSites: https://www.roofingsites.com/

    Connect with us!

    Podbean: https://roofergrowthhacks.podbean.com/

    YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofingsites/
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    39 mins
  • Roofer Growth Hacks - Season 2 Episode 16 - From Pilot to Coach: Steve Rozenberg's Business Growth Lessons

    Roofer Growth Hacks - Season 2 Episode 16 - From Pilot to Coach: Steve Rozenberg's Business Growth Lessons
    Jan 17 2025
    Welcome to Roofer Growth Hacks! In this episode, we’re joined by Steve Rozenberg, Owner & founder of The Rozenberg Group, a former airline pilot turned successful entrepreneur and real estate expert. Steve shares his inspiring journey of overcoming challenges and turning them into growth opportunities. As the founder of the Rozenberg Group, he’s dedicated to helping others achieve their dreams through innovative strategies. Tune in for powerful growth hacks and valuable insights that can empower you to elevate your roofing business and reclaim your freedom in the industry! We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! About: Steve Rozenberg, originally aspiring to be an international pilot, navigated a challenging shift in his career trajectory when the 9/11 attacks jeopardized his pilot career. Turning adversity into opportunity, he embraced his entrepreneurial spirit and transformed his situation into a multimillion-dollar success story. As the proud owner and founder of The Rozenberg Group, an esteemed international consulting firm, Steve is dedicated to helping clients achieve their goals and regain control of their time and freedom. Beyond his role as a successful entrepreneur, Steve is renowned for his dynamic keynote presentations. He delivers motivational and inspiring speeches that resonate with audiences, providing actionable steps, business systems, and a roadmap to success. His direct yet hopeful messages engage audiences both mentally and emotionally, instilling a positive outlook and guiding them toward success in various aspects of life. Despite facing an unimaginable tragedy on March 6th, 2023, with the loss of his beloved son Jett in a motorcycle accident, Steve demonstrated an indomitable spirit. In honor of Jett’s remarkable life, filled with global adventures, martial arts, music, and inspiration, Steve and his wife Renee established the LIVE LIKE JETT SCHOLARSHIP FUND. This scholarship fund serves as a tribute to Jett’s legacy, encouraging others to embrace life fully and persistently pursue their dreams. The fund specifically supports high school students seeking to enter the trade industry, mirroring Jett’s passion as a welder. Currently, Steve Rozenberg channels his extensive experience as a successful real estate investor to mentor and guide individuals toward prosperity. Despite the challenges he has faced, Steve remains committed to inspiring, uplifting, and creating a positive impact on the lives of those around him. Timestamps: [00:00 - 01:05] - Intro [01:06 - 06:47] - Steve’s entrepreneurial journey - Where he started and where is he now [06:48 - 08:33] - The Number One Thing Steve Helps Roofers With [08:44 - 12:39] - What is the size of companies that work with Steve [12:40 - 15:04] - Navigating the Breakpoints: Scaling Your Business and Embracing Change [15:05 - 18:15] - Starting Strong: Key Strategies for Roofing Success [18:16 - 21:35] - Avoiding Common Pitfalls: Top Mistakes New Roofing Companies Make [21:36 - 25:36] - Roofing Trends to Watch: What's Shaping the Future of the Industry [26:37 - 27:05] - A Word From The Sponsor [27:06 - 27:07] - Lightning Round - Steve’s Favorite Personal Hack [27:08 - 28:21] - Favorite Business Hack [28:22 - 30:37] - Best Advice Steve Has Been Given [30:38 - 31:56] - How Can Roofers Get in Touch With Steve [31:57 - 38:40] - Episode Wrap-Up & Biggest Takeaways Listen to the episode below: Podbean: https://bit.ly/RoofingSites-Podbean YouTube: https://bit.ly/RoofingSites-YouTube https://www.roofingsites.com Resources: Connect with Steve at www.steverozenberg.com listen to his podcast https://steverozenberg.com/speaking/podcasts/ or follow him on https://blinq.me/xGYNql7zEuLJ RoofingSites: https://www.roofingsites.com/ Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/
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    39 mins
  • Roofer Growth Hacks - Season 2 Episode 15 - The January State of Marketing for Roofers

    Roofer Growth Hacks - Season 2 Episode 15 - The January State of Marketing for Roofers
    Jan 10 2025

    Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.

    We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

    Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/

    About:

    RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 00:29] - Intro

    [00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition

    [03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025

    [05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves

    [07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot

    [09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers

    [11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales

    [15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups

    [17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways

    Listen to the episode below:

    Podbean: https://bit.ly/RoofingSites-Podbean

    YouTube: https://bit.ly/RoofingSites-YouTube

    https://www.roofingsites.com

    Resources:

    RoofingSites: https://www.roofingsites.com/

    Connect with us!

    Podbean: https://roofergrowthhacks.podbean.com/

    YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofingsites/
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    20 mins

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