Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.

We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!

About:

Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.

On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.

Timestamps: [00:00 - 01:12] - Intro

[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?

[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025

[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards

[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue

[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses

[17:10 - 18:10] - Who Benefits Most? The Ideal Client

[18:11 - 20:31] - What are ROAs and Why are They Important?

[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs

[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025

[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience

[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?

[28:19 - 28:44] - Message from the Sponsor

[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack

[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool

[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given

[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?

[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways

Resources: On Purpose Media : https://onpurposemedia.ca/

RoofingSites: https://www.roofingsites.com/

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