Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.

We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!

About:

Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.

On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.

Timestamps: [00:00 - 01:12] - Intro

[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?

[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025

[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards

[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue

[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses

[17:10 - 18:10] - Who Benefits Most? The Ideal Client

[18:11 - 20:31] - What are ROAs and Why are They Important?

[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs

[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025

[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience

[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?

[28:19 - 28:44] - Message from the Sponsor

[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack

[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool

[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given

[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?

[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways

Resources: On Purpose Media : https://onpurposemedia.ca/

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:29] - Intro

[00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition

[03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025

[05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves

[07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot

[09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers

[11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales

[15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups

[17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways

Listen to the episode below:

Podbean: https://bit.ly/RoofingSites-Podbean

YouTube: https://bit.ly/RoofingSites-YouTube

https://www.roofingsites.com

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing.

The conversation highlights the importance of building a strong reputation, expanding reach through various marketing tactics, leveraging existing customers for repeat business, and utilizing referrals to drive growth.

Practical implementation strategies are also provided to help roofing companies optimize their marketing efforts. In this conversation, we discuss the importance of leveraging AI for customer engagement, streamlining scheduling processes, and conducting self-assessments for business growth.

We emphasize the significance of setting clear goals, creating a vision for the future, and budgeting effectively for marketing success. The conversation concludes with actionable steps for effective marketing strategies in the roofing industry.

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps: [00:00 - 02:28] - Intro

[02:29 - 04:51] - The Importance of a Realistic Marketing Strategy

[04:52 - 06:20] - Understanding Marketing Systems and Machines

[06:21 - 07:44] - The 4R Marketing System Overview

[07:45 - 11:34] - Building a Strong Reputation

[11:35 - 15:27] - Expanding Reach Through Effective Marketing

[15:28 - 21:50] - The Power of Reselling to Existing Customers

[21:51 - 23:43] - Leveraging Referrals for Business Growth

[23:44 - 27:04] - Practical Implementation of the Marketing System

[27:05 - 28:32] - Leveraging AI for Customer Engagement

[28:33 - 29:30] - Streamlining Customer Scheduling

[29:31 - 30:56] - Self-Assessment for Business Growth

[30:57 - 32:50] - Setting Goals for Success

[32:51 - 38:34] - Creating a Vision for the Future

[38:35 - 52:23] - Budgeting for Marketing Success

[52:23 - 53:55] - Outro

Listen to the episode below:

Podbean: https://bit.ly/RoofingSites-Podbean

YouTube: https://bit.ly/RoofingSites-YouTube

https://www.roofingsites.com

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by David Jenyns, founder of SYSTEMology, who shares his expertise on building efficient business systems that drive growth and scalability. Tune in as David explains how his proven framework can help roofing professionals streamline operations, reduce errors, and reclaim their time, all while sharing valuable growth hacks for your business!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

About:

In 2016, David Jenyns successfully systemised himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding SYSTEMology & systemHUB. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Timestamps:

00:00 - 02:03 - Intro

02:04 - 05:54 - David’s Entrepreneurial Journey - Where He Started and Where is He Now?

05:55 - 09:30 - The First Step to Streamlining a Full-Service Agency

09:31 - 10:43 - Who Drives the Systems: Owner or Team?

10:44 - 16:41 - Building Systems for Success: A Blueprint for Roofing Companies

16:42 - 20:02 - Blame the System, Not the People: The Key to Effective Leadership

20:03 - 23:48 - The Systemology Way: A Framework for Business Success

23:49 - 28:49 - Geeking Out on Technology: Tools to Optimize Your Business Systems

28:50 - 32:55 - The Biggest Pitfall in Systemizing Your Business: Common Mistakes to Avoid

32:56 - 37:22- Future-Proofing Your Roofing Business: Key Industry Trends to Watch

37:23 - 37:40 - Sponsor AD

37:41 - 42:13 - Lightning round

42:14 - 42:36 - Outro

42:37 - 47:29 - Key Takeaways

Listen to the episode below:

Podbean: https://bit.ly/RoofingSites-Podbean

YouTube: https://bit.ly/RoofingSites-YouTube

https://www.roofingsites.com

Resources:

Connect with David at www.SYSTEMology.com, listen to his podcast (Business Processes Simplified) or follow him on Twitter @davidjenyns and on his website https://www.davidjenyns.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by John Nieuwenburg, Founder of W5 Business Coaching, business coach and founder of W5 Coaching, to explore powerful strategies for roofing company owners. We dive into John’s Five Steps to Freedom framework, designed to help small business owners increase profits, reduce stress, and regain control of their personal lives. John shares his wealth of experience in guiding businesses to overcome growth challenges and achieve lasting success. Tune in for actionable growth hacks that will help you elevate your roofing business and reach new heights!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since 2004, as a professional business coach, John Nieuwenburg has taken over 350 clients through a systematic process that helps them increase profit, remove the stress and chaos from their businesses, and get their lives back. At W5 Coaching, the Socratic style of leadership and teaching is employed: a method of teaching by using questions to arrive at the right answer for YOU.

Timestamps:

[00:00 - 01:06] - Intro

[01:07 - 02:43] - John’s Entrepreneurial Journey - Where he started and where is he now?

[02:43 - 03:27] - Who are John’s Ideal Clients

[03:28 - 05:02] - Applying Frameworks for Success

[05:03 - 06:15] - Is Marketing the Key to Driving Sales Success?

[06:16 - 08:03] - What’s the 20% That Delivers 80% of Results for Clients?

[08:04 - 09:18] - What Strategy Saved the Day for Payroll?

[09:19 - 11:59] - What’s the Best Way to Forecast Cash Flow for Contractors?

[12:00 - 13:28] - What Does It Mean for Roofing Contractors to Be Fully Capitalized & How They Can Do It?

[13:29 - 18:40] - What’s the Best Advice for New Roofing Companies Starting Out?

[18:41 - 22:34] - What’s the Key to Delegating Roles in a Growing Roofing Business?

[22:35 - 25:52] - Why is it Crucial to Have Someone Manage Your Schedule?

[25:53 - 26:26] - Message from the Sponsor

[26:27 - 27:20] - Lightning Round/John’s Favorite Personal Hack

[27:21 - 28:11] - Favorite Business Hack

[28:12 - 29:11] - Best Advice John Has Been Given

[29:12 - 30:06] - How Can Roofers Get in Touch with John?

[30:07 - 34:20] - Episode Wrap-Up & Biggest Takeaways

Listen to the episode below:

Podbean: https://bit.ly/RoofingSites-Podbean

YouTube: https://bit.ly/RoofingSites-YouTube

https://www.roofingsites.com

Resources:

W5 Coaching: https://w5coaching.com/

John Nieuwenburg : https://www.linkedin.com/in/business-coach-canada/

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

In this episode, we dive into the latest trends and marketing strategies specifically tailored for the roofing industry. As roofing companies look to finish the year strong and plan for 2025, we provide valuable insights into how to align marketing efforts with business growth. Tune in for actionable tips on staying ahead of the competition and adapting your marketing approach to the ever-evolving landscape

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:27] - Intro

[01:28 - ]03:17 - From Year-End Wins to 2025 Goals: The Ultimate Planning Strategy

[03:28 - 05:07] - Fuel Your Growth: Budgeting for a Success

[05:08 - 07:18] - Goal Setting Made Simple: Plan Your 2025 with Vision and Strategy

[07:19 - 09:03] - AI and Search: What Roofers Need to Know for Staying Ahead

[09:04 - 12:15] - Boost Your Digital Footprint: Key Strategies for Online Success

[12:16 - 14:48] - Data-Driven Success: Using AI to Decode Your Marketing Insights"

[14:49 - 16:40] - Educate, Entertain, Elevate: Your 2025 Video Strategy Guide

[16:41 - 18:32] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation.

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 03:02] - Intro

[03:03 - 03:59] - From Choice to The Choice: Standing Out in a Crowded Roofing Market

[04:00 - 07:14] - From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing

[07:15 - 11:39] - What is Marketing Automation?

[11:40 - 17:51] - Mapping Success: The 8 Stages of Your Customer Value Journey

[17:52 - 19:06] - From Click to Close: Campaigns That Streamline Your Sales Journey

[19:07 - 20:08] - The Missed Call Text Back: How Can it Help You Double Your Business

[20:09 - 21:26] - Creating Appointment Reminders

[21:27 - 23:56] - Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns

[23:57 - 28:51] - The Appointment Machine: Demo How it Works - Automate Your Call Follow-Ups

[28:52 - 29:56] - Never Let a Lead Slip Away: Automate Your Chat Follow-Ups

[29:57 - 31:49] - Never Miss a Follow-Up: Automate Appointment and Review Requests

[31:50 - 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up

[39:20 - 41:25] - Unlimited Potential: How Automation Doubles Your Roofing Business

[41:26 - 42:08] - The Role of Outbound Calls and AI in Roofing

[42:09 - 44:42] - Simple Tips to Master Marketing Automation

[44:43 - 47:22] - Episode Wrap-Up & eBook

Listen to the episode below:

Podbean: https://bit.ly/RoofingSites-Podbean

YouTube: https://bit.ly/RoofingSites-YouTube

https://www.roofingsites.com

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/