In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful.

In today’s episode, we cover:

• Marketing strategy for launches
• How to make people customers, not just followers
• Tips for the priming phase of launches
• Email marketing tips for conversion
• Ideas for bonuses, including fast-action bonuses
• Why the messaging in your offer is so important
• Timing for launches
• How Kelly has fun in her business!

Connect with Kelly:

• Follow on Instagram @businessoftherapy
• Visit her website, Business of Therapy
• Listen to her new podcast, Business of Therapy

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/10/29/behind-the-scenes-of-a-67k-launch/

Resources & Links:

• Kelly’s FREEBIE
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I’m excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors!

In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don’t have to be hard, and Tara shows us how to make the process easy!

In today’s episode, we cover:

• Organic vs. paid marketing
• How to know when to start running paid ads
• Good lead magnet ideas to run ads to
• What KPIs you want to look at when running paid ads
• The power of copy in your ads and what to avoid
• The value of A/B testing
• Different types of ad formats
• What budgeting can look like for ads and when to scale
• What audience building looks like now

Connect with Tara:

• Follow on Instagram @tarazirker
• Visit her website: Successful Ads Club

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/

Resources & Links:

• Successful Ads Accelerator
• Tara’s FREE Workshop for Entrepreneurs
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

On today’s episode, I’m so excited to have Michelle Pualani here to talk about how to prioritize yourself and your business. Michelle helps her clients prioritize themselves and find what work/life balance means for them.

In this episode, we talk about Michelle’s background, where she started, and how pivoting a few times in life opened doors for her. You’ll love her “jump now, and the net will appear” energy as she shares so much powerful wisdom about self-care and pushing forward.

In today’s episode, we cover:

• How to push through doubt, shame, and guilt
• How to pivot on a passion instead of an offer, product, or program
• What resilience can look like when things don’t go as planned
• How to find your “why factor”
• Why experimenting is important
• Lessons on why to invest in yourself
• What work/life balance can really mean
• Why it’s important not to compromise your health and well-being

Resources & Links:

• Fit CEO: From Hustle to Harmony program
• Ariana Huffington: The Sleep Revolution and Thrive
• Jamie Kern Lima: Worthy
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Michelle:

• Follow on Instagram @her.healthy.habits
• Follow on Instagram @tobehonestbev

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/10/15/how-to-prioritize-yourself-and-your-business

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement.

In this episode, we talk about creating high-income months without going viral or having high engagement. It’s all about conversion, and Hannah is an expert at teaching clients how to increase their sales on Instagram.

In today’s episode, we cover:

• Why you don’t need to go viral to have a high conversion rate
• A behind-the-scenes look at how Hannah has high-income months
• What automatic systems you should have in place to increase your income
• Ideas for mini funnels and master funnels
• Best practices for creating a freebie that will naturally lead prospects into your sales funnel
• A step-by-step of what formats of freebies work well and how to measure their success
• What percentage of a conversion rate to aim for
• Tools to create and automate funnels
• The importance of a value proposition
• Mistakes to avoid when creating your value proposition

Resources & Links:

• Flodesk [affiliate link]
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Hannah:

• Follow on Instagram @hannahmarieromero

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/10/08/how-to-have-high-income-months-w-out-going-viral-w-hannahmarieromero-episode-88/

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I talk about how asking questions can create more sales in your business. I often hear people say they’re struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I’ll walk you through how asking your customers questions leads to useful data and information you can use to sell more.

In today’s episode, I cover:

• Why asking questions is so powerful
• How you can get data and testimonials from asking questions
• Where to find opportunities to ask questions
• How to use language from the answer you receive to sell more
• Four scenarios of how you could ask questions to your customers

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/10/01/how-asking-questions-can-create-more-sales-in-your-business-episode-87/

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience.

In today’s episode, I cover:

• What selling the lifestyle means
• Why selling the lifestyle works well
• Why creating an emotional connection with your audience is critical to marketing
• Ideas on how to sell the lifestyle your offer promises
• How to become a representation of what you are teaching

Resources & Links:

• 30 Selling on Stories Prompts
• Stories that Sell Masterclass
• Story Template Bundle
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Related Episodes:

• Episode 83: How to get into the habit of selling daily - 1/4 selling series
• Episode 84: Taking a mundane story & turning it into a sales story - 2/4 selling series
• Episode 85: Balancing hard vs soft selling - 3/4 selling series

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/09/24/selling-the-lifestyle-4-4-selling-series-episode-86/

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help!

In this episode, I cover:

• What the difference is between hard and soft selling
• Why both methods of selling matter
• Examples of both hard and soft selling
• What people are missing when it comes to their sales strategy
• How often you should be doing hard or soft selling
• How to combine hard and soft selling
• What type of selling to use in the different phases of a launch

Listen to the next episode in this mini-series to learn about selling the lifestyle. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below.

Resources & Links:

• 30 Selling on Stories Prompts
• Stories that Sell Masterclass
• Story Template Bundle
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Related Episodes:

• Episode 83: How to get into the habit of selling daily - 1/4 selling series
• Episode 84: Taking a mundane story & turning it into a sales story - 2/4 selling series

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/09/17/balancing-hard-vs-soft-selling-3-4-selling-series-episode-85/

Mentioned in this episode:

Join IG University!