• E140 |The Rise of FemTech: Breaking Barrier From Lab To Market
    Jan 29 2025

    For every dollar invested in women's health, the return is triple - yet millions of women still lack effective solutions for basic health needs.

    Two femtech founders are changing that equation, and one just secured a game-changing $45,000 award to scale their vision.


    What you'll learn:

    1️⃣ Sustainable Innovation Strategies: How to create products that balance environmental responsibility with clinical effectiveness

    2️⃣ Market Validation Techniques: Data-driven approaches to build credibility and attract investors

    3️⃣ Strategic Expansion Frameworks: Navigating geographical markets and regulatory landscapes

    4️⃣ Growth Ecosystem Building: Creating strong relationships with healthcare providers and users

    5️⃣ Future Integration Opportunities: Exploring the convergence of physical and digital health solutions

    Discover why every dollar invested in women's health generates a threefold return in market growth, health outcomes, and environmental impact.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

    What sustainable healthcare innovation are you developing, and how are you approaching

    market validation?

    #Femtech #WomensHealth #Healthcare #Innovation #Sustainability



    Episode Timeline:


    00:00:00 - Introduction to Women's Health and Fintech

    00:03:23 - Shagun Maheshwari’s Innovations

    00:05:19 - Mayra Hurtado's Hormonal Health Solutions

    00:06:41 - Recognition of Women's Health Innovations

    00:08:21 - The Impact of Fintech on Women's Health

    00:10:08 - Key Growth Factors in Women's Health

    00:11:45 - Breaking Taboos in Women's Health

    00:13:27 - Future Opportunities in Women's Health

    00:15:40 - Empowering Women Leaders

    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

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    20 mins
  • From Producers to Connectors: How to Match Your Startup Vision with the Right Investors, Pt. 2
    Jan 22 2025

    Did you know that 97% of healthcare tech investors say "no" to funding opportunities?

    For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections.

    🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success.

    What you'll learn:

    🔑 The Investment Matrix: balancing logic and connection in investor communications

    🔑 Five distinct investor archetypes and their decision-making patterns

    🔑 Creating tailored pitch materials for each investor type

    🔑 The Conversion Bullseye method for building strategic relationships

    🔑 Converting initial "no's" into future opportunities

    🔑 Building long-term partnerships beyond the pitch

    🔑 Implementing a systematic approach to investor relationships

    This episode is essential for healthcare tech founders looking to move beyond generic pitching and create meaningful investor connections.

    Ready to transform your fundraising strategy?

    Join the conversation and learn how to match your startup vision with the right investors.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

    Share your thoughts: Which investor type do you encounter most often in your fundraising journey?



    Episode Timeline:

    00:00:11 - Funding Reduction in Digital Health

    00:01:39 - Email Etiquette and Relevance

    00:04:26 - The Director: Vision-Driven Investors

    00:08:07 - The Stunt Double: Unpredictable Investors

    00:10:26 - Understanding Your Own Buyer Persona

    00:13:07 - Building Deeper Connections with Investors

    00:15:16 - Sustainable and Impactful Investor Engagement

    00:18:05 - Importance of Sales Conversations

    00:22:31 - High Ticket Sales and VC Investments

    00:26:05 - Long-Term Relationship Building

    00:29:02 - Sales Strategy and Customer Journey

    00:30:05 - Identifying Your Buyer Persona

    00:33:09 - Raising Funding and Closing Deals

    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

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    35 mins
  • From Random Acts to Revenue: Building a 3-Stage Marketing System That Actually Works
    Jan 15 2025

    Did you know that 97% of potential healthcare tech clients aren't ready to buy right now?

    For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources.

    🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable revenue without constant tactical shifts.

    What you'll learn:

    🔑 Why most healthcare tech marketing efforts fail and how to fix them

    🔑 The three-stage conversion system that turns prospects into clients

    🔑 How to identify and market to five distinct buyer types in healthcare tech

    🔑 Building repeatable processes that VCs love and teams can execute

    🔑 Creating marketing systems that scale with your company

    🔑 Converting "not ready" prospects into future clients

    🔑 Implementing a 90-day plan for systematic marketing success

    This episode is essential for healthcare tech founders ready to move beyond random marketing acts and create predictable revenue systems.

    Ready to transform your marketing strategy?

    Join the conversation and learn how to build a marketing engine that consistently attracts and converts enterprise clients.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

    Share your thoughts: What's your biggest challenge in creating consistent marketing results?


    Episode Timeline:

    00:00:00 - Why Healthcare Marketing Fails

    00:01:01 - Meet Cat: The Marketing Multiplier

    00:06:12 - The Three-Stage Marketing System

    00:11:04 - The Psychology of Marketing Strategies

    00:17:50 - Defining Buyer Types and Tailoring Engagement

    00:15:25 - The Importance of Repeatability and Documentation

    00:24:18 - Navigating Challenges in Marketing Execution

    00:29:15 - Leveraging Relationships Over Leads

    00:33:14 - Aligning Marketing with Buyer Evolution

    00:36:36 - Closing Reflections: Building Impactful Marketing Systems


    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

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    42 mins
  • Finding Your Clear Path: Why Most Healthcare Innovations Struggle to Scale (And How to Fix It)
    Jan 8 2025
    Ever feel like scaling your business is like driving an ATV through a muddy jungle? 🛻This week, on the podcast, I shared a personal story from Bali that mirrors the challenges healthcare innovators face every day. From muddy trails to steep climbs, it’s all about finding clarity in chaos.Here’s what we cover:✅ Why exponential growth (10X) might actually be simpler than small-scale improvements (2X).✅ Real-world challenges health innovators face when scaling.✅ Lessons from the ATV trail: momentum, control, and clarity.✅ Proven strategies for breaking through barriers in HealthTech.Ready to take your innovation to the next level?🎙️ Listen now and discover the clear path to growth that’s waiting for you.Major Talking Points:Lessons from the Jungle TrailMaintain momentum on steep climbs (even when counterintuitive).Controlled execution for descents—balance and timing are key.10X vs. 2X MindsetInspired by Dan Sullivan and Dr. Benjamin Hardy’s book.Why reimagining your approach yields better results than small tweaks.Common Scaling ChallengesFounder case study: Struggling to scale an AI-powered tool despite early wins.Obstacles like scattered efforts and unclear priorities.The Clear Path PrincipleImportance of focusing on one core strategy.Clarity as a competitive advantage in healthcare innovation.10X Growth StrategiesStrategic focus on high-value activities.Building scalable systems and transformative solutions.Real-World ApplicationsMarket entry, team-building, and technology prioritization.Practical frameworks for exponential growth in healthcare.Next Steps for InnovatorsConnect with the right advisors and frameworks.Invitation to HealthTech Showdown for personalized insights.Additional Resources:Monthly HealthTech Showdown – HealthTechShowdown.com.Driving Forward: Navigating Unprecedented Success and Innovation: https://youtu.be/cisa1xtbefw?si=G-zEUMmNBWj0BPxsAre You Fighting the Right Battles in Your HealthTech Journey? https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=XSdv0A3FTGaWSIzI2zggvw%3D%3DNavigating Health Tech Capital Fundraising: Strategies for Success: https://www.linkedin.com/pulse/navigating-health-tech-capital-fundraising-strategies-sabrina-p6e1c/?trackingId=JbOBq7EDRqyOi4is5JPmpw%3D%3D Timestamped Highlights:00:01:24 - ATV Ride in Bali: A Business Metaphor00:04:59 - Controlled Ways to Navigate Challenges00:06:46 - Nervousness as a Motivator or Hindrance00:09:30 - Documenting and Understanding Business Domains00:13:04 - Positioning and Messaging in Early Stage00:16:45 - The 10x is Easier Than 2x Principle00:20:23 - Avoiding Superficial Advice00:23:06 - Goal Alignment and Contingency Planning00:26:06 - Focus Funnel: Daily, Delegate, Automate, Delay, Dedicate00:29:00 - Managing Multiple Responsibilities00:29:32 - Health Tech Showdown Announcement00:30:48 - Doing the Right Things for Support🎧 Don’t miss this transformational episode!Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    33 mins
  • Why Healthcare Innovation Must Serve Both Sides of Care
    Jan 2 2025
    How Top Healthcare Tech Companies Are Doubling Growth Through Caregiver IntegrationHealthcare tech founders: are you tapping into the $347B caregiver market opportunity? While most companies focus solely on patient solutions, industry leaders are seeing 2-3x faster growth by integrating caregiver support into their strategies.🎧 In this episode, we sit down with Gil Bashe from FINN Partners and Stacy Harris from Mocingbird to discuss how successful healthcare tech companies are scaling through strategic caregiver integration.What you'll learn:🔑 Why the caregiver ecosystem is crucial for sustainable growth🔑 How to reduce sales cycles by 40% through caregiver engagement🔑 Strategies for integrating caregiver support into existing products🔑 Ways to achieve 2.4x increase in annual recurring revenue🔑 Methods to reduce customer churn by 67%🔑 Framework for implementing a 90-day caregiver integration pilot🔑 Tactics for building advocacy through caregiver support networksThis episode is essential for healthcare tech founders looking to scale their impact and revenue through strategic market expansion.🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.Ready to rethink your growth strategy? Tune in to learn how serving the entire care ecosystem can multiply your market potential.------------------------------------------Episode Timeline:00:03:04 - Caregiving and technology integration.00:06:57 - Caregiving complexities and solutions.00:10:09 - Caregiver support for patient care.00:12:55 - Caregiver support alongside patient care.00:18:07 - Clinicians' re-credentialing challenges.00:21:13 - Clinician burnout and education.00:25:35 - Traditional learning in healthcare.00:29:28 - Human element in healthcare technology.Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    33 mins
  • Stop Building Features Nobody Wants: How Medical Professionals Create $2M+ Healthcare Solutions
    Dec 25 2024

    Want to know why some healthcare solutions hit $2M+ while others fade away?

    The secret lies in starting with clinical experience, not feature lists.

    🎧 In our latest episode, two successful healthcare founders share their journeys from clinical insight to market success, proving that real healthcare experience leads to products providers actually want.

    What you'll learn:

    🔑 How clinical observations translate to market opportunities

    🔑 Why physician-founders spot problems others miss

    🔑 Methods to validate your solution before full launch

    🔑 Steps to secure distribution deals with healthcare systems

    🔑 Ways to build trust between providers and patients

    🔑 Strategies for scaling while maintaining quality

    🔑 Metrics that convince healthcare decision-makers

    Featuring insights from Dr. Manju Dawkins, who turned her experience with patient needle anxiety into an award-winning solution, and Manoj Shivji, whose three-year research in therapeutic relationships created a game-changing behavioral health platform.

    This episode is perfect for healthcare professionals ready to turn their clinical insights into successful tech solutions.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.



    Episode Timeline:

    00:01:08 - Dr. Dawkin shares how her personal experience as a mother inspired Thimble.

    00:05:08 - Strategies for product accessibility and adoption in various healthcare sectors.

    00:11:07 - Research-backed approach to improving mental health care delivery.

    00:13:10 - Success stories from their parent company and beyond.

    00:16:30 - Scaling solutions to reach treatment centers, independent therapists, and hospitals.

    00:21:38 - Encouragement to share tools, innovations, and stories for better patient care.



    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

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    23 mins
  • The Hidden Bank in Healthcare Tech: Your Subspecialty Expert Network
    Dec 18 2024

    Most digital health platforms lose users after 5 days - but some achieve 220+ days of consistent engagement. The secret? Smart integration of subspecialty expertise networks.

    In this episode, we speak with two healthcare tech leaders who've cracked the code on turning medical expertise into sustainable revenue streams while solving critical access problems in healthcare.

    Trust me, this episode will change how you think about scaling your healthcare tech company!

    What you'll learn:

    🔑 How to achieve 44x better patient engagement through behavioral design

    🔑 Converting specialist networks into multiple revenue streams

    🔑 Strategies for winning enterprise health system contracts

    🔑 Smart ways to integrate AI with expert medical knowledge

    🔑 Building white-label platforms that health systems actually want

    🔑 Key metrics that make enterprise buyers take notice

    🔑 Positioning your platform for cross-border expansion

    This episode is essential for healthcare tech founders generating $2M+ or who've raised over $5M in funding and are ready to scale.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

    Want to learn how other successful founders are monetizing their expert networks?

    Join the conversation and share your experiences.



    Episode Timeline:

    00:02:11 - Scott Taylor: Engagement problems in healthcare and digital solutions

    00:03:15 - Behavioral design for long-term engagement

    00:07:10 - Market strategies for digital health solutions

    00:09:25 - Overcoming challenges in scaling digital solutions

    00:13:42 - Tracy’s white-label solution for radiology and pathology second opinions

    00:17:29 - Reducing care delays and using AI to enhance diagnostic precision

    00:19:30 - Leveraging conferences for growth and partnership opportunities

    00:22:31 - MDView's focus on peer-to-peer communication and AI integration



    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

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    26 mins
  • Why Healthcare's 'Silent Majority' Just Got Very Loud: A Wake-up Call We Can't Ignore
    Dec 12 2024
    Did you know that your ability to get surgery could depend on an AI algorithm with a 90% error rate? Three seismic events in healthcare this week expose a system at its breaking point - but also reveal opportunities for innovative solutions.In This Episode:The real story behind UnitedHealthcare CEO's tragedy and why physicians' reactions signal a deeper crisisHow insurance algorithms are affecting patient care and what it means for healthcare providersWhy Anthem BCBS's attempted anesthesia policy reveals cracks in our healthcare systemPersonal insights from both sides: as a practicing clinician and patient navigating the systemThe FDA's Red 3 ban and what it teaches us about adapting to change in healthcareHow healthcare innovators can turn these challenges into opportunitiesKey Takeaways:Understanding the impact of AI in healthcare decision-makingWhy transparency matters in insurance practicesHow to build sustainable healthcare solutionsThe importance of multiple stakeholder perspectivesSteps for creating positive change in healthcareMajor Discussion Points:The Healthcare Breaking Point UnitedHealthcare's 33% claim denial rateImpact of AI algorithms on patient carePhysician frustration and system failureInsurance Industry Wake-up Call Anthem BCBS anesthesia policy attemptProvider and patient impactIndustry response and policy reversalLessons from FDA's Red 3 Ban Industry adaptation requirementsParallels to healthcare innovationPreparing for regulatory changesBuilding Better Solutions PulsePoint Path's holistic approachMultiple forms of capitalCreating sustainable changeResources Mentioned:PulsePoint Path Annual Impact Awards: PulsePointPath.com/AwardsCapital Readiness Scorecard: PulsePointPath.com/Capital-Readiness-ScorecardHealthcare Amplified Network: HealthcareAmplified.orgConnect With Us:Website: PulsePointPath.com LinkedIn: Linkedin.com/in/SabrinaRunbeckEpisode Timeline:00:00:52 - CEO shooting, an insurance policy reversal, and a pending FDA ban.00:01:19 - Empowering healthcare entrepreneurs and creating a positive social impact.00:03:00 - UnitedHealthcare’s denial rates, revenue, and the human impact of these figures.00:06:00 - Sabrina’s personal experiences navigating insurance denial and financial strain.00:09:57 - UnitedHealthcare’s NH Predict algorithm on claims and care decisions.00:13:05 - Need for mandatory reporting and standardized processes for insurance claims.00:19:13 - Blue Cross Blue Shield’s proposed policies and the ripple effects on patient safety. 00:22:03 - Regulatory challenges as opportunities for innovation and adaptation.00:31:13 - Breakdown of financial, intellectual, human, social, and cultural capital strategies.00:37:15 - Call to Action: Revolutionizing Healthcare Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    37 mins