Did you know that 97% of healthcare tech investors say "no" to funding opportunities?
For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections.
🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success.
What you'll learn:
🔑 The Investment Matrix: balancing logic and connection in investor communications
🔑 Five distinct investor archetypes and their decision-making patterns
🔑 Creating tailored pitch materials for each investor type
🔑 The Conversion Bullseye method for building strategic relationships
🔑 Converting initial "no's" into future opportunities
🔑 Building long-term partnerships beyond the pitch
🔑 Implementing a systematic approach to investor relationships
This episode is essential for healthcare tech founders looking to move beyond generic pitching and create meaningful investor connections.
Ready to transform your fundraising strategy?
Join the conversation and learn how to match your startup vision with the right investors.
🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.
Share your thoughts: Which investor type do you encounter most often in your fundraising journey?
Episode Timeline:
00:00:11 - Funding Reduction in Digital Health
00:01:39 - Email Etiquette and Relevance
00:04:26 - The Director: Vision-Driven Investors
00:08:07 - The Stunt Double: Unpredictable Investors
00:10:26 - Understanding Your Own Buyer Persona
00:13:07 - Building Deeper Connections with Investors
00:15:16 - Sustainable and Impactful Investor Engagement
00:18:05 - Importance of Sales Conversations
00:22:31 - High Ticket Sales and VC Investments
00:26:05 - Long-Term Relationship Building
00:29:02 - Sales Strategy and Customer Journey
00:30:05 - Identifying Your Buyer Persona
00:33:09 - Raising Funding and Closing Deals
Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗
🎧 SabrinaRunbeck.com/Podcast
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