Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

By: Sabrina Runbeck MPH MHS PA-C HealthTech Power Broker Business Partnership Creator Board Advisor
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  • Summary

  • The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com
    © 2022 Sabrina Runbeck LLC
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Episodes
  • E140 |The Rise of FemTech: Breaking Barrier From Lab To Market

    E140 |The Rise of FemTech: Breaking Barrier From Lab To Market
    Jan 29 2025

    For every dollar invested in women's health, the return is triple - yet millions of women still lack effective solutions for basic health needs.

    Two femtech founders are changing that equation, and one just secured a game-changing $45,000 award to scale their vision.


    What you'll learn:

    1️⃣ Sustainable Innovation Strategies: How to create products that balance environmental responsibility with clinical effectiveness

    2️⃣ Market Validation Techniques: Data-driven approaches to build credibility and attract investors

    3️⃣ Strategic Expansion Frameworks: Navigating geographical markets and regulatory landscapes

    4️⃣ Growth Ecosystem Building: Creating strong relationships with healthcare providers and users

    5️⃣ Future Integration Opportunities: Exploring the convergence of physical and digital health solutions

    Discover why every dollar invested in women's health generates a threefold return in market growth, health outcomes, and environmental impact.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

    What sustainable healthcare innovation are you developing, and how are you approaching

    market validation?

    #Femtech #WomensHealth #Healthcare #Innovation #Sustainability



    Episode Timeline:


    00:00:00 - Introduction to Women's Health and Fintech

    00:03:23 - Shagun Maheshwari’s Innovations

    00:05:19 - Mayra Hurtado's Hormonal Health Solutions

    00:06:41 - Recognition of Women's Health Innovations

    00:08:21 - The Impact of Fintech on Women's Health

    00:10:08 - Key Growth Factors in Women's Health

    00:11:45 - Breaking Taboos in Women's Health

    00:13:27 - Future Opportunities in Women's Health

    00:15:40 - Empowering Women Leaders

    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

    Rather read our episode's best highlights?

    For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

    Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

    ------------------------------------------

    We love to hear your feedback.

    Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

    Let me know how you like to uplevel your success!
    Show More Show Less
    20 mins
  • From Producers to Connectors: How to Match Your Startup Vision with the Right Investors, Pt. 2

    From Producers to Connectors: How to Match Your Startup Vision with the Right Investors, Pt. 2
    Jan 22 2025

    Did you know that 97% of healthcare tech investors say "no" to funding opportunities?

    For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections.

    🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success.

    What you'll learn:

    🔑 The Investment Matrix: balancing logic and connection in investor communications

    🔑 Five distinct investor archetypes and their decision-making patterns

    🔑 Creating tailored pitch materials for each investor type

    🔑 The Conversion Bullseye method for building strategic relationships

    🔑 Converting initial "no's" into future opportunities

    🔑 Building long-term partnerships beyond the pitch

    🔑 Implementing a systematic approach to investor relationships

    This episode is essential for healthcare tech founders looking to move beyond generic pitching and create meaningful investor connections.

    Ready to transform your fundraising strategy?

    Join the conversation and learn how to match your startup vision with the right investors.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

    Share your thoughts: Which investor type do you encounter most often in your fundraising journey?



    Episode Timeline:

    00:00:11 - Funding Reduction in Digital Health

    00:01:39 - Email Etiquette and Relevance

    00:04:26 - The Director: Vision-Driven Investors

    00:08:07 - The Stunt Double: Unpredictable Investors

    00:10:26 - Understanding Your Own Buyer Persona

    00:13:07 - Building Deeper Connections with Investors

    00:15:16 - Sustainable and Impactful Investor Engagement

    00:18:05 - Importance of Sales Conversations

    00:22:31 - High Ticket Sales and VC Investments

    00:26:05 - Long-Term Relationship Building

    00:29:02 - Sales Strategy and Customer Journey

    00:30:05 - Identifying Your Buyer Persona

    00:33:09 - Raising Funding and Closing Deals

    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

    Rather read our episode's best highlights?

    For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

    Click here to 🔔 Subscribe: SabrinaRunbeck.com/LinkedInNewsletter

    ------------------------------------------

    We love to hear your feedback.

    Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

    Let me know how you like to uplevel your success!
    Show More Show Less
    35 mins
  • From Random Acts to Revenue: Building a 3-Stage Marketing System That Actually Works

    From Random Acts to Revenue: Building a 3-Stage Marketing System That Actually Works
    Jan 15 2025

    Did you know that 97% of potential healthcare tech clients aren't ready to buy right now?

    For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources.

    🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable revenue without constant tactical shifts.

    What you'll learn:

    🔑 Why most healthcare tech marketing efforts fail and how to fix them

    🔑 The three-stage conversion system that turns prospects into clients

    🔑 How to identify and market to five distinct buyer types in healthcare tech

    🔑 Building repeatable processes that VCs love and teams can execute

    🔑 Creating marketing systems that scale with your company

    🔑 Converting "not ready" prospects into future clients

    🔑 Implementing a 90-day plan for systematic marketing success

    This episode is essential for healthcare tech founders ready to move beyond random marketing acts and create predictable revenue systems.

    Ready to transform your marketing strategy?

    Join the conversation and learn how to build a marketing engine that consistently attracts and converts enterprise clients.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

    Share your thoughts: What's your biggest challenge in creating consistent marketing results?


    Episode Timeline:

    00:00:00 - Why Healthcare Marketing Fails

    00:01:01 - Meet Cat: The Marketing Multiplier

    00:06:12 - The Three-Stage Marketing System

    00:11:04 - The Psychology of Marketing Strategies

    00:17:50 - Defining Buyer Types and Tailoring Engagement

    00:15:25 - The Importance of Repeatability and Documentation

    00:24:18 - Navigating Challenges in Marketing Execution

    00:29:15 - Leveraging Relationships Over Leads

    00:33:14 - Aligning Marketing with Buyer Evolution

    00:36:36 - Closing Reflections: Building Impactful Marketing Systems


    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

    Rather read our episode's best highlights?

    For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

    Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

    ------------------------------------------

    We love to hear your feedback.

    Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

    Let me know how you like to uplevel your success!
    Show More Show Less
    42 mins

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