Tackling the negative perception of physical print in a digitally-focused world can be challenging. But one campaign aims to change that – through evidence, research and providing consumers with the right information.  

This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to Two Sides' Jonathan Tame about the dangers of misinformation about print, the impact of ‘greenwashing’ and why print has an important role to play in successful, sustainable marketing.  

Finding ways to evolve and grow a print business in an increasingly digitally-focused world can be challenging. But providing fast, high-quality solutions to the issues faced by your customers can be a great way to go above and beyond – and build up the reputation of your business. 

This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to XIC’s ‘Ideas Man’, Jason Moir, about how providing design, project management and other creative services that your customers need can open up doors for print businesses, and why it’s so important to take the customer along the creative journey with you. 

Post-COVID, businesses have faced a perfect storm of spiralling costs, supply chain problems and energy prices. And for print companies, that means it’s more important than ever to find and hold onto talented employees who are passionate about the opportunities available in print.

This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to CustomerKNECT’s Financial and Commercial Director, Neil Hoban, about the wide variety of roles available in print companies, what kind of benefits really matter to employees, and why supporting colleagues at the start of their career can leave such a lasting impact. 

In the era of TikTok advertising, influencer campaigns, and artificial intelligence, traditional marketing media can often be looked down upon. But WARC Creative’s recent report says there’s still a prominent place for print media in marketing strategies. 

This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to WARC Creative’s Head of Content, Amy Rodgers, about the wealth of opportunities direct mail can bring – and why printers should consider keeping direct mail at the front of marketers’ minds. 

This instalment focuses on being knowledgeable, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://www.canon-europe.com/business/services/canon-ascent-programme/ 

Did you know that 90% of library cards in the UK are printed by a century-old business called Spectrum Print & Plastics? But that’s not all this veteran print and print finishing company does.

This episode of Print Matters – A Canon Podcast sees co-host Jo Lloyd speaking to Spectrum’s Managing Director, Kath Doran, about the huge changes in the print sector during recent decades – and why the current approach sustainable printing needs a rethink.

The focus of this episode is on increasing knowledge, which is one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://www.canon-europe.com/business/services/canon-ascent-programme/

Find Kath Doran online:  
LinkedIn: https://www.linkedin.com/in/kathdoranspectrumplastics/
Website: https://spectrumplastics.co.uk

Beatrice Klose, Secretary General of EU-wide graphic trade association Intergraf, knows all too well how long the EU takes to finalise laws – and why a strong and consistent voice in Brussels is so crucial for the print sector.

In this instalment of Print Matters – A Canon Podcast, co-host Jacky Hobson speaks to Beatrice to find out how the print industry influences EU decision making, and why paper supply and recruitment are troubling print businesses following the pandemic.

The episode focuses on being proactive, which is one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Learn more or get started: https://www.canon-europe.com/business/services/canon-ascent-programme/

Find Beatrice Klose online:  
LinkedIn: https://www.linkedin.com/in/beatrice-klose
Twitter: @BeaKlose
Website: https://www.intergraf.eu
Print Your Future: https://printyourfuture.eu

Has GDPR shrunk your database? Worried your digital marketing reach is not what it once was?

Door drop marketing could be the antidote. Co-host Jacky Hobson speaks to Mark Davies, Managing Director of Whistl Doordrop Media, to explore why door drop marketing is on the front foot, how regulation has levelled the playing field between print and digital and how the advertising industry can get set up for print’s new golden age.

This instalment focuses on being confident, which is one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://www.canon-europe.com/business/services/canon-ascent-programme/

Find Mark Davies online:
LinkedIn: https://www.linkedin.com/in/mark-davies-67998113/ 

In this episode of Print Matters – A Canon Podcast, co-hostJo Lloyd speaks to Brendan Perring, General Manager at the IPIA (Independent Print Industries Association) to explore what the IPIA actually does for its members as well as his hot takes on the print industry at large.

According to Brendan, being part of the IPIA has three key benefits for members:
1) Training, marketing and other educational resources 
2) Cost savings on everything from website design to credit checking
3) Access to new business leads at various networking events

The IPIA is currently working on a research project entitled, ‘Creating new narratives for print’ to educate print buyers on the power and impact of print as a channel to market with the intention of growing overall print volumes so the whole industry benefits.

Brendan concluded by revealing that if he had one word of advice for print businesses today, it would be: ecommerce.

Listen to the full episode for more on how ecommerce is a vital tool for generating revenue growth and building stronger customer relationships.

The Canon Ascent Programme is an initiative designed to support Canon’s Pro Print customers and help them future-proof their businesses. Get started on our website: https://canon.sm/PrintMattersPodcast

Find Brendan Perring online:
Twitter: @brendan_perring
LinkedIn: https://www.linkedin.com/in/brendan-perring-a69a4215/