In this episode of Print Matters – A Canon Podcast, co-hostJo Lloyd speaks to Brendan Perring, General Manager at the IPIA (Independent Print Industries Association) to explore what the IPIA actually does for its members as well as his hot takes on the print industry at large.

According to Brendan, being part of the IPIA has three key benefits for members:
1) Training, marketing and other educational resources 
2) Cost savings on everything from website design to credit checking
3) Access to new business leads at various networking events

The IPIA is currently working on a research project entitled, ‘Creating new narratives for print’ to educate print buyers on the power and impact of print as a channel to market with the intention of growing overall print volumes so the whole industry benefits.

Brendan concluded by revealing that if he had one word of advice for print businesses today, it would be: ecommerce.

Listen to the full episode for more on how ecommerce is a vital tool for generating revenue growth and building stronger customer relationships.

The Canon Ascent Programme is an initiative designed to support Canon’s Pro Print customers and help them future-proof their businesses. Get started on our website: https://canon.sm/PrintMattersPodcast

Find Brendan Perring online:
Twitter: @brendan_perring
LinkedIn: https://www.linkedin.com/in/brendan-perring-a69a4215/