In the Pit Podcast with Cody Schneider

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Summary

In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines.

Key Takeaway Timestamps:

(00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement.

(06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns.

(12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space.

(21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively.

(28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/will-martin-foundervideo/

https://foundervideo.io/