• In the Pit with Cody Schneider | Marketing | Growth | Startups

  • By: Cody Schneider
  • Podcast

In the Pit with Cody Schneider | Marketing | Growth | Startups

By: Cody Schneider
  • Summary

  • In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
    © 2024 Cody Schneider
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Episodes
  • AI agents will replace marketing roles in 2025
    Dec 23 2024

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe

    Brought to you by...

    Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/

    This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation.

    We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams.

    If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas.

    Timestamps:

    0:00 - Introduction to AI agents and automation workflows

    01:14 - Defining an AI agent and its applications

    04:02 - Grant's journey and agency growth

    05:36 - Enhancing existing teams with automation

    10:10 - The evolution of AI agents in organizations

    15:14 - The future of content creation and automation

    28:03 - Call to Content: Automating content generation from calls

    39:39 - The importance of domain expertise in automation

    Host Links

    Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

    https://twitter.com/codyschneiderxx

    https://www.linkedin.com/in/codyxschneider/

    https://codyschneider.com/

    https://inthepitpodcast.com/

    Guest Links

    https://grantbot.co/

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    53 mins
  • ai automation agency: making $200,000 a month from building automated marketing workflows
    Dec 3 2024

    In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers.

    We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.


    Brought to you by...

    Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

    Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

    Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

    Timestamps:

    (00:10:20) - Process Automation in Marketing

    (00:18:41) - AI-Powered Ghostwriting System

    (00:23:32) - Generating Content at Scale with AI

    (00:28:23) - AI Avatars and Virtual Influencers

    (00:35:13) - Creating Artificial Controversy with AI

    (00:47:35) - Balancing Experimentation and Focus in Business

    Host Links

    Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

    https://twitter.com/codyschneiderxx

    https://www.linkedin.com/in/codyxschneider/

    https://codyschneider.com/

    https://inthepitpodcast.com/

    Guest Links

    https://x.com/gentoftech


    https://www.linkedin.com/in/gentoftech/

    https://www.3rdbrain.co/

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    50 mins
  • youtube scripting crash course - how to get 100,000+ views in videos for your business
    Nov 26 2024

    In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel.

    We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead.


    Brought to you by...

    Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

    Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

    Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

    Timestamps:

    (00:02:27) - Identifying winning content ideas

    (00:08:05) - YouTube funnel strategies

    (00:15:08) - Components of a compelling script

    (00:23:52) - Trends in video editing and authenticity

    (00:35:23) - Creators as company employees

    (00:38:48) - Trend towards super long-form content

    Host Links

    Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

    https://twitter.com/codyschneiderxx

    https://www.linkedin.com/in/codyxschneider/

    https://codyschneider.com/

    https://inthepitpodcast.com/

    Guest Links

    https://www.viralbangers.com/

    https://x.com/boomerrbryan

    https://www.youtube.com/@boomerrbryan

    https://www.linkedin.com/in/boomerrbryan/

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    1 hr and 1 min

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