In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.

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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.

(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.

(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.

(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.

(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/nick-abraham/

https://x.com/NickAbraham12

https://www.leadbird.io/

In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:04:22) The Biotech Startups podcast aims to democratize information and demystify the journey from zero to one for researchers in the life sciences.

(00:08:10) People are craving authentic, behind-closed-doors conversations in public, which is driving the success of podcasts like Biotech Startups.

(00:16:54) The podcast has given Excedr a platform to empower their community and create connections that wouldn't have happened otherwise.

(00:34:03) Platform technologies in biotech allow companies to have multiple shots on goal instead of banking on a single drug candidate.

(00:39:18) Modern biotech startups have access to diverse funding options, including grants, fee-for-service, corporate investments, and non-dilutive financing.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/jonchee

https://x.com/jonchee_excedr

https://www.excedr.com/

In the Pit Podcast with Cody Schneider

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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Summary

In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines.

Key Takeaway Timestamps:

(00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement.

(06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns.

(12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space.

(21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively.

(28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/will-martin-foundervideo/

https://foundervideo.io/

In the Pit Podcast with Cody Schneider

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: Programmatic SEO powered by AI - https://www.drafthorseai.com/

Landing Cat: AI Powered Programmatic SEO for eCommerce - https://www.drafthorseai.com/

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Summary

In this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the power of podcasts and newsletters in building audience relationships. They explore innovative ways to repurpose content, create media leverage, and establish thought leadership within niche markets.
---

Key Takeaway Timestamps:

(03:37) The venture studio model can be attractive to entrepreneurs by reducing risk, but it's more suitable for cash flow-focused businesses rather than those needing significant funding.

(10:22) Doing free work for potential clients who have access to your target customers can be an effective strategy to gain business.

(16:08) Creating a podcast or newsletter for a specific niche can quickly establish thought leadership and provide direct access to potential customers.

(26:30) Repurposing content across multiple platforms and formats can maximize reach and engagement with minimal additional effort.

(35:12) Analyzing popular content in your target market can provide inspiration for creating high-performing content of your own.

---

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

---

Guest Links

https://www.64stories.co/

https://www.linkedin.com/in/mrwillnelson/

https://x.com/MrWillNelson

Brought to you by...

Swell AI - https://www.swellai.com/

Content marketing powered by AI.

Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.

- AND -

Podcast Guest Launch - https://www.podcastguestlaunch.com/

Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.

---

Summary

In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.

---

Chapters:

(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.

(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.

(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media

(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact

(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.

---

Host Links

https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

https://www.drafthorseai.com/

---

Guest Links

https://www.digiseed.com/

https://www.linkedin.com/in/liamdunne05/

https://www.youtube.com/@ldunne

Brought to you by...

Swell AI - https://www.swellai.com/

Content marketing powered by AI.

Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.

- AND -

Podcast Guest Launch - https://www.podcastguestlaunch.com/

Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.

Summary

Today I'm joined by my friend Koby Conrad - https://x.com/kobyjconrad

We talk the importance of a layered growth strategy and also talk about the process for content repurposing. We then talk the critical role of building momentum through small wins that compound over time, leading to significant returns at scale. Finally we talk about how growing social accounts is the new PR for hiring. Large followers on Twitter and LinkedIn attract top talent.

Timestamps

(00:32) Building a self-replicating product that drives organic growth is crucial for momentum.

(05:18) Growth momentum involves tiny wins that compound over time, leading to significant returns at scale.

(11:09) Effective growth is about layering growth curves together by automating and delegating tasks.

(19:04) Staying focused on a central mission without distractions is essential for building a massive company.

(30:03) AI's potential is vast, and its development will significantly impact society and industries.

Host Links

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://inthepitpodcast.com/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://x.com/kobyjconrad

https://www.linkedin.com/in/kobyconrad

My friend Yuval is here this week - https://twitter.com/yuvalsteuer

He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.

Cody's Links

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

Brought to you by...

Swell AI

Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.

Sign up free - https://www.swellai.com/

ALSO...

Podcast Guest Launch

Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.

I have been using them for months and they have placed me on 50+ shows.

Learn more at - https://podcastguestlaunch.com/

Timestamps

(00:01:49) Influencer marketing process for rapid growth

(00:11:23) Creators have built trust over long time frames, you can tap into it

(00:21:28) Gradually increasing responsibilities for global talent

(00:33:08) Building Self-funding a startup with a quick payback period can lead to immediate revenue growth and business success

Other Links

https://inthepitpodcast.com/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/yuvalsteuer

https://www.linkedin.com/in/yuvalsteuer

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.

This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.

We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience.

Listen now and subscribe wherever you're listening to get more marketing alpha weekly.

BROUGHT TO YOU BY...

Swell AI

Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.

Sign up free - https://www.swellai.com/

ALSO...

Podcast Guest Launch

Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.

I have been using them for months and they have placed me on 50+ shows.

Learn more at - https://podcastguestlaunch.com/

Timestamps

• (00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.
• 
  
• (00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.
• 
  
• (00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.
• 
  
• (00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.
• 
  
• (00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.

HOST LINKS

https://www.swellai.com/

https://www.acclaimpodcasting.com/

https://www.drafthorseai.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://inthepitpodcast.com/

https://codyschneider.com/

GUEST LINKS

https://twitter.com/igobylukas

https://www.linkedin.com/in/lukastanasiuk/

https://www.theniceagency.co/