With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.

If you’ve ever wondered why your ads are not performing as well as they should, here’s why:

Everyone seems to be copying each other’s ads.

No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.

If you are emulating the gurus with your ads…

… Or simply asking ChatGPT to create the ad for you…

… You’re gonna end up seeing your money turn into smoke.

Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook.

And in this episode, we’ll be discussing 7 ways to help you achieve that.

You’ll discover:

• How to take advantage of current trends to get more people hooked
• How generating controversy can be an EFFECTIVE technique
• How to make your idea, whether new or old, seem FRESH to your customers
• The way to craft hooks that suit your ads and reel people in

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you looking to cut down on your webinar’s advertising costs?

After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.

In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.

Yeah - it’s THAT impactful.

I’d even go so far as to say it’s our #1 secret sauce to winning with ads.

So if you’re interested in slashing down that webinar lead cost then this episode is for you.

You’ll discover:

• What a Customer Avatar is, and why it’s important to develop one
• How easy and effective it is to do AI-assisted market research
• How to understand what your customer REALLY wants through their pain points and desires
• How to translate your research data into HIGHLY effective ads

PS: While these tips are primarily for webinars, they apply to any business, really.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com