• How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

  • By: Terence Tam
  • Podcast

How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing

By: Terence Tam
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  • Summary

  • As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!
    Copyright 2025 Terence Tam
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Episodes
  • #6 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques

    #6 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques
    Jan 10 2025

    With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.

    If you’ve ever wondered why your ads are not performing as well as they should, here’s why:

    Everyone seems to be copying each other’s ads.

    No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.

    If you are emulating the gurus with your ads…

    … Or simply asking ChatGPT to create the ad for you…

    … You’re gonna end up seeing your money turn into smoke.

    Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook.

    And in this episode, we’ll be discussing 7 ways to help you achieve that.

    You’ll discover:

    • How to take advantage of current trends to get more people hooked
    • How generating controversy can be an EFFECTIVE technique
    • How to make your idea, whether new or old, seem FRESH to your customers
    • The way to craft hooks that suit your ads and reel people in

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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    11 mins
  • #4 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers

    #4 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers
    Jan 8 2025

    Are you looking to cut down on your webinar’s advertising costs?

    After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.

    In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.

    Yeah - it’s THAT impactful.

    I’d even go so far as to say it’s our #1 secret sauce to winning with ads.

    So if you’re interested in slashing down that webinar lead cost then this episode is for you.

    You’ll discover:

    • What a Customer Avatar is, and why it’s important to develop one
    • How easy and effective it is to do AI-assisted market research
    • How to understand what your customer REALLY wants through their pain points and desires
    • How to translate your research data into HIGHLY effective ads

    PS: While these tips are primarily for webinars, they apply to any business, really.

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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    11 mins

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