• Growth Colony: APAC's B2B Growth Podcast

  • By: xGrowth
  • Podcast

Growth Colony: APAC's B2B Growth Podcast

By: xGrowth
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  • Summary

  • We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

    In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

    Hosted by Shahin Hoda

    Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
    xGrowth
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Leadership Management Marketing Economics
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Episodes
  • Market Leader vs Challenger Brand: The Differences in GTM

    Market Leader vs Challenger Brand: The Differences in GTM
    Sep 18 2024

    Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM.

    This episode also covers...

    • Transitioning from Market Leader to Challenger
    • How to differentiate yourself in the market
    • How to have effective brand awareness

    About John...

    John is the current Co-Founder and CEO of Truescope, a global Media Intelligence company serving corporate and government clients in a number of countries. Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through private equity and an IPO on the Australian Stock Exchange to be Asia Pacific’s leading media intelligence company delivering services to 5,000 clients in 11 markets with more than 1,200 employees.

    Isentia was listed on the ASX in 2014 and John resigned in February 2018 after nearly 20 years as CEO and Managing Director. He is a Life Fellow of the Public Relations Institute of Australia, a Fellow of the International Association for the Measurement and Evaluation of Communications (AMEC), and a member of the Institute of Company Directors.

    John is Chair of the Australian Sporting Alliance for People with a Disability, was Vice President of the Australian Paralympic Committee for eight years and Chair of Disability Sports Australia. His service to people with a disability and sporting organisations saw him awarded a Member of the Order of Australia (AM) in 2019.

    Resources mentioned in this episode:

    • The Hard Things About Hard Things - Ben Horowitz
    • SaaStr - Jason Lemkin

    _________________

    🎯 Do the survey here: https://bit.ly/4drohYX

    📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/

    Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

    And for all our other socials visit: https://mtr.bio/xgrowth
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    28 mins
  • The Power of P2P in B2B Marketing

    The Power of P2P in B2B Marketing
    Sep 4 2024

    What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies.

    This episode also covers...

    • How to build brand trust
    • The importance of employee advocacy
    • How to approach personal branding for executives

    About Fern...

    Fern is a distinguished marketing communications leader with over 20 years of experience, renowned for her expertise in growing, evolving and safeguarding some of the world's largest brands across diverse industries including technology, FMCG, wellness, retail and automotive. Her career spans both agency and client-side roles, within both B2C and B2B environments.

    Fern's leadership roles include serving as Managing Director of Australia, and Executive Vice President, across Asia Pacific, at leading global marketing communications firms, where she drove significant business transformations and fostered high-performing teams across multiple regions. She also led global marketing communications strategy for PayPal, whilst sitting right here in Australia.

    Previously, Fern served as Marketing Director at Deloitte Australia, where she continued to shape the future of marketing and communications with her visionary leadership and commitment to excellence.

    Fern is currently also co-authoring a book with The Ethical CEO, Adam Long. Titled Getting People to Give a F*ck: Marketing Strategies for Ideas That Matter.

    Resources mentioned in this episode:

    • The Marketing Academy
    • Marc Pritchard
    • Syl Saller
    • Mark Ritson
    • The B2B Institute
    • Leandro Perez

    _________________

    🎯 Do the survey here: https://bit.ly/4drohYX

    📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/

    Hosted & Produced by Vinnie Romano, Allysa Maywald & Alexander Hipwell, from xGrowth.

    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

    And for all our other socials visit: https://mtr.bio/xgrowth
    Show More Show Less
    47 mins
  • Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux

    Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux
    Aug 21 2024
    This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B space. This episode also covers... How Growth Tribe got to where they are nowWhat key tactics are important within your growth strategyThe importance of experimentationHow to leverage AI for your business About David... David Arnoux is the co-founder and CEO of Growth Tribe, a digital learning platform focused on Marketing, AI and Business skills. Growth Tribe boasts 37000 alumni and 1000+ companies trained, ranked #1 edtech in the Netherlands #1 and #5 in Europe. A pioneering growth marketing expert, David empowers businesses with data-driven strategies and cutting-edge digital techniques. His innovative approach to education has made Growth Tribe a leader in teaching essential skills for the digital age. David is a respected thought leader in Growth, Marketing and Business in general. Resources mentioned in this episode: G.R.O.W.S experimentation frameworkDeep Work - Cal NewportGrowth Tribe BlogThe Rundown AI - Rowan CheungEthan Mollick Gen AI tools that are on David’s radar: Perplexity - A research toolLM Studio - Where you can play around with LLMsMake.com - Workflow automationMindStudio - Building internal or client-facing appsCrewAI - AI agents and multi-agentsNotebookLM - Research tool by GoogleUizard - Prototyping and user interfaceElevenLabs - Replicating voice _________________ 🎯 Do the survey here: https://bit.ly/4drohYX 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth
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    46 mins

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